Deezer is a listening app that lets users stream music, podcasts, and radio stations from multiple devices, also offering recommendations and smart playlists. This makes it a competitor of a giant in the sector, Spotify. While Deezer and Spotify are comparable in many respects such as interface, content music discovery features and pricing, Deezer currently has an edge in sound quality. However, it lacks the paying customer base of Spotify - while it has a healthy 16 million paid subscribers, Spotify is roughly ten times larger.
Neither company specialises in terms of media or region, so it’s hard to see how Deezer could carve itself out a distinct niche, and it risks falling behind in integrations with third-party platforms due to its relatively small market share. A major data breach of customer information in 2022 was badly handled, which won't help matters.
There is, however, an outside chance that Spotify could fall victim to their own success, having come under fire in recent years for its poor relationships with the artists on its platform. With a solid platform and considerable funding from a SPAC IPO Placement in 2022, Deezer may find itself in a position to pick up some of the windfall customers from fans dissatisfied with Spotify's response to this and other issues swirling around the giant.
Freddie
Company Specialist at Welcome to the Jungle
