Retention Marketer, People Inc.
Contract
$45 per hour
3 days a week in office
Digital & print publisher
Job no longer available
Digital & print publisher
1001+ employees
Job no longer available
$45 per hour
3 days a week in office
1001+ employees
Company mission
To help people find answers, solve problems, and get inspired.
Role
Who you are
- The ideal Retention Manager candidate loves pop culture content, and has a knack for knowing what will do well, at what time, and in what channel – and is also analytically savvy, able to report on what worked, what didn’t, identifying a “why”, and making strategic recommendations
- 5+ years of experience in retention marketing, content marketing, with a strong passion for content
- Experience with CRM platforms such as Iterable, Braze and Klavyo a must
- Previous experience with MMPs such as Appsflyer, Adjust or Kochava desired
- Documenting, reporting, analyzing and and making recommendations on
- Social media experience is a huge plus
- Experience in cross-channel growth marketing a plus
- Ability to multitask and meet deadlines in a fast-paced environment
- Problem-solving mindset with strong attention to detail
- Excellent writing skills
- Knowledge of content analytics (clicks, sessions, downloads, etc.)
- Strong attention to detail, tracking different placements and different results
- Experience with photo editing a plus (resizing images for different placements)
- Publishing industry experience, preferably in a fast-paced newsroom
- Self-motivated
- A team player ready to work in a fast-paced environment
What the job involves
- The PEOPLE App team is seeking a Retention Marketer (Contract) to develop and implement push and email retention strategies, best practices, and A/B testing to increase app engagement, reduce churn, and improve LTV. Reporting to the VP, Marketing, you will be responsible for developing and implementing Push and Email strategy for the PEOPLE app
- The Retention Manager will primarily work with content from the PEOPLE App, and experiment with topics, formats, channels, and distribution strategies to put the best PEOPLE App content in front of new and existing audiences, driving measurable results
- The Retention Manager will work closely with the PEOPLE App Editorial team to understand the content calendar and select the right content for promotion via email, via push notification, on the PEOPLE homepage, and on PEOPLE’s social channels
- 40 hours a week
- End date: 3 months with potential to extend
- Developing and executing the daily email and push content calendar ensuring alignment with brand priorities, trending stories and new launches
- Setup and launch Push and Email campaigns targeted towards the PEOPLE App users
- Build and maintain a calendar
- Write email headlines and push notifications
- Collaborate with Editorial and creative teams to develop calendar based on editorial priorities and data-driven decision making
- Work cross-functionally with Owned and Paid social to surface trending stories across platforms
- Regularly compile reports, share findings and make recommendations
- Stay on top of the latest push and email trends
Application process
- Start date: ASAP
Our take
People Inc., formerly Meredith Dotdash, is the largest digital and print publisher in the US. It encompasses over 40 brands including PEOPLE, Better Homes & Gardens, Verywell and Allrecipes.
The approach that shaped this media giant was to build websites with fast load-times and few adds. A clean site keeps readers longer, boosting its rankings in search algorithms. Ads can then be less frequent but sold at a premium. Interestingly, the company was also an early adopter of affiliate links.
The merger that founded People Inc., that of Dotdash and Meredith, made Meredith sites faster and increased story output for Dotdash - a fruitful development on both sides. The company continues to move at the front of media tech, for example by launching a targeting tool named D/Cipher that enables intent-based targeting at scale, without cookies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Complete medical/dental benefits
- Generous vacation and sick time
- Commuter program
- Discounted gym memberships
- Pet insurance
- 401(K) retirement plan
Company HQ
Battery Park City, New York, NY
Leadership
Neil Vogel
(CEO)Member of the Board of Directors at The Philadelphia Inquirer and Webby Media Group (Recognition Media), and a Venture Partner at FirstMark Capital.
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