Demand Generation Manager, Swile
All-in-one employee benefits smartcard
Job no longer available
All-in-one employee benefits smartcard
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To boost team engagement and spread smiles at work.
Role
Who you are
- 7+ years experience with B2B Demand Generation
- Strong Expertise running marketing integrated campaigns across multiple channels including Paid Ads, Paid Social, Events, Web, Emails,..
- Proficiency in Marketing automation and CRM software - Salesforce, Pardot et Marketing cloud are your best friends !
- Strong analytical skills, with experience analyzing data and making data-driven decisions - You’re passionate about figures !
- Strong writing skills with an understanding of marketing & sales writing techniques
- Excellent communication and collaboration skills across teams and effectively partner with sales, operations and all internal stakeholders
- Self-starter with the ability to prioritize and manage multiples tasks and projects
- You’re flexible and adaptable, hands-on and problem solver !
- English language proficiency is requested
What the job involves
- The Demand Generation manager will be responsible for building the demand generation strategy and deploying programs and tactics to generate leads, pipeline and revenue for Swile
- Work closely with Sales and Marketing teams to align efforts using data and analytics to measure and improve performance
- Define the B2B acquisition strategy to drive demand on the French Market on all segments (SMB, Mid-Market, Major accounts and Public sector) to achieve Lead and Pipeline goals
- Plan and execute multi-channel marketing campaigns, leveraging all relevant integrated tactics such as SEA, Events, SEO, Emailings, Content Syndication, ABM, webinars, …) to drive awareness on our targets and achieve our lead generation targets
- Conduct the content strategy, TOFU to BOFU, hand in hand with the content managers to support the marketing campaigns
- Build persona-targeted nurturing scalable campaigns to turn prospects into SAO
- Develop a deep understanding of our customers, products and customer journey in order to build the most relevant Demand Gen Strategy
- Identify 3rd Party associations and Media to partner with them in order to increase Swile credibility and awareness on our targeted personas and to drive demand campaigns benefiting of their reach
- Participate in the planning and execution of “self-serve” campaigns to drive new customers acquisition with self-digital onboarding and conversion (direct sales)
- Build and fine tune performant acquisition funnel always seeking for more conversion and quicker buying journey
- Be disruptive ! Stay ahead of best practices, new marketing trends and market benchmark to bring new ideas to the table with a test and learn mindset
- Be accountable and closely monitor your achievement against objectives on Leads, Opportunities, Pipeline creation and all other business critical KPIs
- Build your annual budget based on company strategy and revenue objectives as well as on campaigns ROI analysis
- Measure, track and analyze campaigns performance and conversion rates to operate constant improvement and take decision with a data-driven approach
- Closely collaborate with Sales teams to maximise alignment and sharing with your stakeholders to collectively drive towards the same company goals
- Support sales teams to design automated cold sales nurture campaigns and various initiatives to boost new business (copywriting, design, settings and tracking...)
- Work hand in hand with Content, Event, Brand team and all internal stakeholders to build the most effective Marketing campaigns
- Work closely with Marketing Ops and Sales Ops teams to enrich leads, optimize automation techniques, CRM Management, lead scoring and lead attribution
- Your future team / stakeholders: Organization (Team), Khokha (manager) & (teammates)
- Key stakeholders: Internal : Sales team, Content team, Events team, Marketing Ops and Sales Ops, Brand team, Finance and Procurement teams, External : Agencies
- What to expect over 1 year:
- Expectations (3 months):
- Market knowledge
- Internal and external ecosystem
- Expertise with marketing automation tools
- All acquisition tactics (SEA, SEO, Events, …)
- Ability to deploy and coordinate campaigns
- Track performance
- Ability to propose optimization recommandations
- Expectations (6 months):
- Modeling Demand Gen objectives
- Monitoring and tracking Marketing Budget
- Being able to build persona and nurturing campaigns, coordinating value added content creation to increase lead gen campaign
- Expectations (12 months):
- Perfect understanding and management of the scope of responsibilities, be a business referent
- Strategy and results accountability
- Ability to work autonomously on cross-functional topics that impact the entire Demand Gen function
Application process
- We have a 6 steps process. 6 steps to convince you that Swile is the right decision for your future career
- During those steps, you will be meeting with :
- Marie from the Hiring Tech Team for 45min
- Khokha, your futur manager
- Business Case
- Swile ITW
- 30 min avec un Sales Manager
- Final Round
Our take
Employee benefit spending should be hassle-free and rewarding. Worktech company Swile’s all-in-one smartcard and mobile spending solution integrates meal vouchers, gift vouchers, and mobility benefits onto one card, and provides insightful employee engagement through its app, enabling optimised benefit spending management to companies of all sectors and sizes.
Swile has an impressive list of corporate partners including Le Monde, Airbnb, Spotify, and TikTok. Through a series of strategic acquisitions, the company has grown its already strong user base to around 5 million, encompassing 75,000 client companies.
The unicorn company’s substantial funding from backers including Softbank, Index Ventures, and Kima, has allowed it to focus on furthering its offerings through R&D and extended partnerships. With all this success already, Swile is well-positioned to accelerate growth and further its international expansion efforts.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$200m
SERIES D
Jun 2020
$80.7m
SERIES C
Total funding: $330.3m
Company benefits
- Awesome health insurance with Alan
- Volunteer programs
- Super cosy offices
- Got a dog? bring them in!
- A flexible remote work policy
- And of course, the Swile App
Company HQ
Sentier, Paris, France
Leadership
Loïc Soubeyrand
(Founder & CEO)Before founding Swile in 2016, they were the co-founder of Teads.tv, where they served as CEO and CSO.
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