Director of Product Marketing, Workato
$191-219.7k
+ Variable compensation + Equity
2 days a week in office (Palo Alto, CA)
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
$191-219.7k
+ Variable compensation + Equity
2 days a week in office (Palo Alto, CA)
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- This role is for someone who enjoys working at different altitudes
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
- Proven experience (10+ years) in product marketing and cross-functionally across sales, marketing, and product teams
- Deep understanding of AI, Agents, SaaS, and the low-code/no-code market
- Demonstrated success in developing and executing go-to-market strategies, including product launches and field enablement
- Prior experience in working in a fast-paced, rapidly changing environment
- Prior experience in enablement and training for sales and partner teams
- Strong project management skills, with the ability to manage multiple initiatives simultaneously
- Strong strategic thinking and analytical skills, with the ability to distill complex concepts into clear and compelling messaging
- Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
- Excellent written and verbal communication skills
- Innovative mindset with a track record of driving creative product marketing initiatives
What the job involves
- We seek a dynamic and experienced Director of Product Marketing to lead the strategic product marketing initiatives for our AI Applications
- They are comfortable getting into the details and understanding the unique and differentiating aspects of Workato’s AI Applications and synthesizing them into a cohesive narrative, enabling sales, CS, and partner teams and driving successful go-to-market strategies
- The successful candidate should be great at multi-tasking and working cross-functionally with product management, corporate marketing, demand generation, sales, and customer success teams
- Positioning and Messaging: Develop and refine target personas and compelling, provocative positioning and messaging that effectively communicates the unique value proposition of AI Applications
- Collaborate closely with cross-functional teams to distill product features into customer-centric benefits and build customer-facing collaterals and internal sales and marketing materials
- Competitive Positioning and Analysis: Conduct a thorough competitive analysis to identify market trends, competitor strengths and weaknesses, and opportunities for differentiation
- Develop strategies to highlight advantages over competitors and create actionable insights for the sales and marketing teams
- Product Enablement: Partner with Sales, Pre-sales, Post-sales, and Partner teams to provide product enablement, training, and demos
- Ensure these teams deeply understand the product's capabilities and benefits, enabling them to effectively engage with customers and drive successful engagements
- Product GTM Strategy: Develop and own the go-to-market strategy for the product line
- Drive the creation of collateral, website updates, blog posts, launch videos, and other assets that support product launches and ongoing marketing efforts
- Work closely with demand gen, sales, and partner teams to execute the overall strategy
- Industry Expertise: Stay abreast of industry trends, including SaaS, cloud-native architecture, low-code/no-code movements, and automation platforms
- Leverage your expertise to drive thought leadership and educate internal and external stakeholders on relevant market shifts
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company values
- Prioritize customers: We exist for our customers and because of them. That’s why we are passionate about delivering an amazing product, excellent service, and an unforgettable experience.
- Win together: We strive to hire people who understand team wins come above their own. We respect and trust our colleagues — believing that the greatest success comes not from one person, but from all of our strengths combined.
- Act now: The best time to do anything worth doing is now. Create a minimal viable solution fast and iterate quickly. We encourage failing fast so we can succeed faster.
- Think ahead: We skip the easy shortcuts for mediocre and temporary solves. It’s important to always take the hard road now if it will lead to a better long term solution.
- Better each other: You cannot get 1% better every day unless people are honest with you and you openly invite that coaching and guidance. Provide feedback in private. Encourage and support in public.
- Go offbeat: We use novel thinking to create novel solutions. We do not use others’ thinking as a template. We mix existing wisdom with unusual thinking to generate new and better solutions.
- Have fun: We take care of ourselves, and give everyone the space they need to feel healthy, happy, and well-rested. Because it’s only when we’re having a good time that we’re able to ensure our customers are, too.
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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