Head of Content & Communications, Quantcast
Audience insights & real-time advertising
Job no longer available
Audience insights & real-time advertising
201-500 employees
Job no longer available
201-500 employees
Company mission
To radically simplify open internet advertising.
Role
Who you are
- 6+ years digital marketing experience in Media / Advertising Technology industry
- 8-10+ years in content development and content marketing leadership
- Strong creative writing ability, experience with storytelling with customer stories and data
- Able to write thought leadership content pieces for use in press/PR, blog, speeches, and other external-facing purposes
- Excellent communication skills
- Exceptional writer - able to craft key messages and narratives that combine technical nuance with customer value
- Ability to work cross-functionally to uncover and develop stories, including data-centric storytelling
- Understands brand including identity, tone, and style and can act as brand steward across content development
- Has developed and led market launches including campaigns and products
- Good experience in PR and understands how to manage and optimize work with PR firm
- Understands and can lead strategy of marketing automation and social media
- Understands the importance of internal communications and sales enablement and weaves this into their strategy
- Strategic executor - can lead full-year strategy development and follow-through
- Ability to craft a strategy inclusive of budgeting, timing, and resource management
- Expert/ experience in digital media advertising, big data, and tech with a strong understanding of the full ecosystem
- Scrappy, creative problem-solver
What the job involves
- Collaborates closely with product marketing, field marketing, and sales/ commercial teams to determine priorities
- Responsible for activating campaigns around Quantcast differentiation and value based on brand identity work and product priorities
- Develops holistic cross-channel content strategy, leveraging core positioning, messaging, and materials to plan content development/activation
- Crafts campaign messaging that reinforces Quantcast’s differentiation and communicates value proposition in a relatable, concrete manner
- Collaborates to develop and lead identification of content format, function, and adaptation for regional needs whether for events, brand campaigns, tent poles, thought leadership, or product announcements
- Strong creative writing ability, and experience with storytelling with customer stories and data
- Able to write thought leadership content pieces for use in press/PR, blog, speeches, and other external-facing purposes
- Cross-functionally lead and collaborate with internal and external resources across content, PR, digital marketing, sales enablement, and creative services
- Leads and orchestrates the execution of integrated campaigns with regional adaptation
- Manages and measures cross-channel editorial calendar inclusive of social media, web, and outbound
- Manages US PR agency to secure media coverage, and dotted-line oversees global PR agencies
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Since then, the company has remained focused on the development and launch of new leading AI-driven products. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
Company benefits
- Comprehensive healthcare benefits
- Generous vacation & time off policies
- Hybrid working from anywhere weeks (WFA)
- Mobile phone benefits
- Group life insurance & income protection
- Retirement savings plans
- Mental wellbeing support program
- Wellbeing program including resources and events
- Learning + development opportunities
- Referral bonus program
- Stock/share option grants
- Catered lunches & stocked kitchens
- Commuter benefits
- Employee discounts platform
- Employee discounts platform
- Parental benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Konrad Feldman
(Co-Founder & CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.
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