Brand Marketing Manager, Anthropic

• 10+ years in brand marketing with substantial experience in product-centric storytelling and brand strategy
• Deep expertise marketing complex technical products (B2B SaaS, AI/ML, deep tech) with consumer-grade craft
• Track record at companies known for world-class brand and product marketing
• Experience managing high-visibility, high-pressure campaigns with 7-8 figure budgets
• You are a strategic storyteller. You can distill complex technical capabilities into simple, emotionally compelling narratives without dumbing them down
• We require at least a Bachelor's degree in a related field or equivalent experience

Desirable

• We're looking for a Brand Marketing Manager to help position Claude as the preferred AI choice for sophisticated problem solvers—enterprise decision-makers and power users who demand more from their tools
• This role sits at the intersection of brand strategy, product storytelling, and cultural leadership, translating Claude's technical capabilities into emotionally resonant narratives that drive both brand preference and business outcomes
• You'll work across our highest-impact brand initiatives—from major campaigns to planned tentpole moments that assert our narrative in critical windows
• You'll partner closely with product, enterprise, and creative teams to ensure every brand touchpoint reinforces our positioning while driving tangible enterprise pipeline acceleration
• Lead the development of Claude's overarching product narrative framework - the foundational story that connects technical capabilities to human impact across all audiences
• Craft compelling proof points that substantiate our positioning with concrete, emotionally resonant examples
• Translate complex AI capabilities into clear, differentiated brand narratives that resonate with both power users and enterprise decision-makers
• Transform launches and product releases into breakthrough brand moments that generate cultural conversation and enterprise leads
• Develop go-to-market frameworks that balance technical credibility with mainstream accessibility
• Create the strategic foundation for Enterprise Brand Programs that turn customer success into compelling proof points
• Develop brand toolkits and narratives that enable enterprise sales cycles
• Manage relationships with multiple brand and product-focused creative partners, and research agencies
• Push creative work to breakthrough while maintaining strategic alignment
• Develop measurement frameworks that connect brand work to enterprise outcome
• Build scalable processes as the team and ambition grow