Crypto Content Marketing Manager, tastytrade
+ Performance Bonuses + Stock Purchase Options
Options trading, futures & stock trading brokerage
Job no longer available
Options trading, futures & stock trading brokerage
201-500 employees
Job no longer available
+ Performance Bonuses + Stock Purchase Options
201-500 employees
Company mission
To help traders succeed through sophisticated technology, favorable pricing and exceptional customer service.
Role
Who you are
- We’re looking for someone self-motivated with a strategic vision to develop and execute content strategies to promote our crypto brand and products
- Proven experience in developing and executing comprehensive content marketing strategies that align with overall business goals. Prior experience in crypto/Web3 is preferred
- Expertise in using data analytics tools (such as Google Analytics, SEMrush, or Ahrefs) to measure content performance, identify trends, and optimize strategies based on insights
- Experience in creating high-quality, engaging, and relevant content across various platforms, with an understanding of SEO best practices
- Proven ability to manage multiple content projects simultaneously, from ideation to execution, while meeting deadlines and maintaining high standards of quality
- Experience in using project management tools (such as Asana, Trello, or Monday.com) to keep content initiatives on track and organized
- Proficiency in content management systems (such as WordPress or HubSpot) and marketing automation tools (like MailChimp or Marketo)
- Familiarity with basic HTML/CSS for content formatting and editing within content management systems
- Strong writing, editing, and proofreading skills, with a keen eye for detail and the ability to adapt tone and style to various audiences
- Ability to stay up to date with industry trends, competitors, and emerging content marketing practices to keep the brand ahead of the curve
- Deep understanding of crypto and financial markets
What the job involves
- As the Crypto Content & Marketing Manager, you’ll work with a skilled team to help propel the visibility and reach of our cryptocurrency products, services, and content throughout the tasty family of brands
- This role offers the opportunity to work collaboratively with our crypto team and across the broader business to grow the tastycrypto brand, drive engagement with tastytrade’s crypto products, and increase the viewership of our cryptocurrency content on the tastylive financial network
- Content Strategy:
- Lead development and implementation of content strategies intended to increase tastycrypto brand awareness and app engagement among existing users/community
- Generate ideas and work with our production team to create high-quality, engaging, and informative content for various platforms (blogs, website, videos, white papers, case studies, etc.)
- Oversee content marketing initiatives to support product updates and releases
- Work alongside the crypto team to develop and implement strategies to grow crypto product awareness among existing brokerage customers
- Support crypto team in developing strategies geared towards customer acquisition and brand awareness outside of existing users/community
- Content Execution:
- Ability to generate fresh, innovative content ideas that resonate with target audiences and differentiate the brand in the market
- Coordinate with growth and marketing team on creating content for landing pages and campaigns to drive product awareness and usage
- Experience in experimenting with new content formats and channels to reach and engage audiences more effectively
- Expertise in using social media platforms for content distribution, audience engagement, and brand building
- Work closely with designers, videographers, and other team members to produce multimedia content (including creating content briefs and storyboards)
- Develop educational content that simplifies complex crypto concepts
- Conduct competitive research and stay up to date on competitors to ensure our content is accurate and relevant to our audiences
Our take
With the aim of "making investing fun”, Unicorn-verified tastytrade has amassed a following in the hundreds of thousands, delivering technology and support for "do-it-yourself" investors.
Founded in 2011, the company supplies not only a trading platform but trading education resources as well. It has launched dozens of podcasts and online video channels focusing on investment strategies and trading, as well as learning courses for those looking to get their start in the space.
Acquired by IG Group, a global player in trading, in 2021, tastytrade has since employed this added strength to scale up its business and expand into international markets. This increasing visibility - at a time when markets are especially unpredictable and its platform an invaluable asset - has enabled tastytrade to continue its upward momentum, reporting record demand in 2025. This strong performance highlights the growing importance of its platform in an ever-evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2018
$20m
SERIES C
Jun 2013
$7m
EARLY VC
Total funding: $47m
Company benefits
- 3 Medical Plans Choice
- Dental & Vision Benefits
- Generous Paid Time Off
- Paid Holidays - All Market Holidays Off
- 401(k) with Company Match
- Generous Parental Leave
- Disability Leave & Disability Insurance
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Performance Bonuses
- Subsidized Engineering Training Program
- Stock Purchase Options
- Gym Membership Reimbursement
- Charitable Donation Matching
- Healthcare FSA
- Two Paid Volunteer Days Off
- Daily Catered Lunch
- Fully-stocked Kitchen with Snacks and Drinks
- Onsite Gym
- Casual Dress
- Sustainable Work Day
- CTA stop a block away, Shuttle to/from Metra
- Shared rooftop with greenery overlooking the city
- West Loop Location - Chicago's Tech Center
Company HQ
Fulton Market, Chicago, IL
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