Product Marketing Manager, Iubenda
€46.5-70k
Website privacy policy platform
Be an early applicant
Website privacy policy platform
101-200 employees
Be an early applicant
€46.5-70k
101-200 employees
Company mission
To provide clients with everything their business needs - to be compliant with legal, local, and regional requirements; so they can focus on their core product.
Role
Who you are
- Full proficiency in English
- At least 5 years of experience in Product Marketing
- Strong experience in positioning heavily technical SaaS features, starting from customer needs analysis (pain/gain framework) through to messaging and GTM execution
- Solid understanding of software development dynamics, and of SaaS functionalities and metrics
- A proactive mindset and a genuine drive to contribute to the company's growth
- Strong interpersonal and communication skills with proven ability to work effectively across cross-functional teams
Desirable
- Previous experience in start-up and scale-up working environments
- A background in martech or in legal tech
- Familiarity with marketing tools
What the job involves
- We’re looking for a Product Marketing Manager to join iubenda, someone who excels at simplifying complex tech products and translating them into compelling narratives
- In this role, you will act as the liaison between Product, Marketing (particularly Content and Brand), and Operations, ensuring alignment across teams
- You'll report to the Head of Product, and you will shape go-to-market strategies, define how we position our product portfolio, and ensure that customers clearly understand the value we deliver
- Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven
- Owning the product-led growth strategy, defining priorities and long-term direction
- Leading go-to-market planning and execution for new features from announcement to launch
- Developing use cases grounded in real customer needs, translating them into compelling narratives
- Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve
- Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need
- Tracking and reporting on growth-related goals and identifying areas for improvement
Application process
- Please send your CV in English
Our take
Ensuring GDPR compliance for any website or application can become very difficult, especially when operating internationally. Differing language and legislations can prove to be a legal minefield which requires specialised knowledge to navigate. iubenda was founded to simplify this process, generating legally compliant policies appropriate for the country of the end user, and allowing their customers to focus on their core business.
iubenda is a world leader in the niche it has carved out. With over 150K customers in the EU, the US, and 100+ more countries and an impressive list of major clients including Honda, Siemens and lastminute.com, it is the leaders in a field with only a few competitors. Its steadily increasing headcount and very high customer satisfaction shows that it is doing well and is unlikely to be shaken from its dominant position in this sector any time soon.
Having being acquired by team.blue, a digital enabler firm with 2.5M customers, iubenda has acquired consentmanager, adding its customer base and experience in GDPR-compliant software to the company. It now intends to accelerate its international expansion in eCommerce GDPR compliance.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (1 round)
Jun 2011
$0.1m
SEED
Total funding: $0.1m
Company benefits
- Competitive Salary: We offer a competitive salary compared with other European scale-ups. We have high standards for finding the best people to join our team. Besides, we offer generous paid time off (+25 weekdays/year)
- Remote Work: We hire and have employees worldwide thanks to an employer-of-record service. You can work 100% remotely or if you prefer, from one of our beautiful offices in Italy (Bologna and Milan) and Germany (Berlin and Hamburg). We are used and fully structured to onboard people who prefer to work full-time remotely
- Trave Allowance to Visit a Colleague: You will be provided with a travel allowance so that you can visit your colleagues based on the other side of the world
- Company Retreats: We get together in amazing destinations once a year to work, bond, and enjoy team-building activities. We offer fully paid week-long retreats
- Work Equipment: You will be provided with an equipment allowance so that you can perform at your best
- Learning Budget: We'll sponsor your professional growth by providing a budget that can be used for courses, events, workshops, and books
- Bright & Healthy Work Environment: You will be part of a multicultural team full of talented, mature, and experienced colleagues. Along with that, you will find a team spirit, which you would rarely find elsewhere
- Therapy Incentive: We sponsor online therapy sessions in English and Italian with psychologists experienced in different approaches
- English Classes: We offer online English classes weekly, on several different levels, within working hours
Company HQ
Cerchia dei Navigli, Milano, Lombardia
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