Go-To-Market Senior Manager, Crunchyroll
Europe
3 days a week in office
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
3 days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years of experience in strategy, consulting, go-to-market, growth, or business operations roles within streaming, entertainment, media, consumer technology, or telecom industries in Europe
- Experience at a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) and/or leading international expansion and GTM initiatives in high-growth environments is strongly preferred
- Deep understanding of the European media and digital ecosystem, including streaming platforms, telcos/ISPs, payments, and distribution partnerships, with particular expertise in Spain and Italy
- Proven track record of using data, analytics, and commercial insights to drive subscriber growth, revenue, engagement, and market expansion
- Strong analytical and strategic problem-solving skills, including experience with forecasting, financial modeling, business case development, and executive-level presentations
- Experience developing market-entry strategies, regional growth plans, and scalable GTM frameworks across multiple markets
- Comfortable navigating ambiguity, shifting priorities, and complex cross-functional environments while influencing stakeholders across global and regional teams
- Strong communication and relationship-building skills, with the ability to influence stakeholders at all levels
- Experience working across multiple European markets and cultures; fluency in English required, with Spanish or Italian language skills a plus
- Advanced proficiency in Excel/Google Sheets and business performance analysis; familiarity with SQL, Tableau, Looker, or similar analytics tools is a plus
- MBA or equivalent graduate degree preferred
- Passion for anime, entertainment, streaming, gaming, or youth culture is a strong plus
What the job involves
- We're looking for a strategic and analytically driven Go-To-Market Senior Manager, Europe, to accelerate growth across key European markets, with a focus on Spain, Italy, and emerging expansion territories
- Reporting to our VP of GTM & Partnerships Marketing, Europe, you’ll shape go-to-market strategy and drive subscriber and revenue growth across Crunchyroll’s streaming business and broader ecosystem
- You’ll combine data-driven decision making, market analysis, and commercial strategy to identify growth opportunities, optimize performance, and support market expansion initiatives across the region
- We’re looking for someone with a strategy and growth background who has led go-to-market and expansion initiatives across Spain, Italy, and broader European markets, and thrives in fast-paced environments where analytics and local market insight drive growth
- Lead go-to-market strategy and growth planning for key European markets, with a focus on Spain, Italy, and emerging expansion territories
- Develop data-driven growth strategies across acquisition, engagement, retention, and monetization to drive subscriber and revenue growth
- Analyze market trends, consumer behavior, competitive landscapes, and distribution ecosystems to identify growth opportunities and inform strategic decisions
- Build business cases and evaluate market expansion opportunities across partnerships, pricing, channels, and new market entry strategies
- Partner cross-functionally with Product, Marketing, Content, Partnerships, Lifecycle, Finance, and Global GTM teams to execute regional growth initiatives
- Optimize customer acquisition and lifecycle performance through experimentation, analytics, and performance insights across digital, partnership, and media channels
- Provide regional market insights and strategic recommendations to improve product-market fit, content relevance, and user experience
- Support strategic partnerships with telcos, pay-TV providers, aggregators, payment partners, and other distribution platforms
- Own regional KPI tracking and performance reporting across subscriber growth, revenue, CAC, LTV, churn, and channel performance
- Translate complex data and insights into clear recommendations, GTM frameworks, and actionable growth plans
- Help develop scalable GTM playbooks, best practices, and experimentation frameworks across European markets
- This role follows a hybrid schedule, with three days per week onsite at our London office
- Both domestic and ever-expanding international efforts fuel Crunchyroll’s global expansion
- The GTM & Planning team works with U.S. based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through our owned-and-operated presence and high-profile third-party distribution partners
- The team’s mandate is to delight and super-serve anime fans, expand Crunchyroll’s footprint and brand awareness, and help make Crunchyroll synonymous with anime worldwide
- The GTM & Planning team is part of the broader Growth & Planning (performance marketing) organization
Salary benchmarks
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. This move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivalled library of anime content, boasting over 44,000 episodes, attracting over 21M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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