Staff Product Manager, Webflow
Site Discovery
$164-263.5k
Salary dependent on location. + Equity ownership (RSUs)
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$164-263.5k
Salary dependent on location. + Equity ownership (RSUs)
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- You should have a deep appreciation for user experience, a strong grasp of the web design and development process, deep familiarity with content & AI products, and a passion for driving impact
- Have experience managing AI-driven features from ideation to launch, with a clear focus on driving user value and business impact
- Have experience exploring 0-1 product opportunities, greenfield opportunities or new bets, digging into ambiguous problem spaces and crafting winning product strategies
- Have strong stakeholder management experience leading products that support multiple customer personas
- Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features
- Have a strong technical acumen and can articulate complex technical concepts in simple terms
- Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment
- Can balance big-picture thinking with deep-dive analysis and attention to detail
- Have a strong understanding and appreciation of design aesthetics and principles
- Have excellent problem-solving skills, with a creative and analytical mindset
- Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal
- Excel at translating complex technical concepts into easy-to-understand, intuitive, and user-friendly interfaces
- Have experience with Webflow and other web design and development tools or are passionate about democratizing access to web technologies
What the job involves
- We are seeking a highly experienced Product Manager to join our growing team
- You will be primarily focused on strategically driving investments in both existing tools & new products, to best leverage AI to enhance the discoverability and accessibility of content published on Webflow
- These product areas are all in service of enabling teams to optimize their sites and content as AI continues to fundamentally change the way in which end visitors discover & engage with content
- Reporting to the Group Product Manager, Manage & Optimize
- Collaborate with cross-functional partners, including product design, engineering, user research, data science, sales, education, and community teams to identify and define AI-driven features and capabilities that improve the discoverability of our customers’ websites
- Evaluate build or partner strategies, leading cross-functional teams through complex decision-making processes to deliver impactful solutions for our customers
- Conduct research and data analysis to understand user needs, pain points, and behaviors
- Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends
- Develop and articulate compelling value propositions to stakeholders
- Define, track, and analyze key product metrics to inform decision-making and measure success
- Advocate for our users and drive product improvements based on user feedback and data
- Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team
- Advance the vision, strategy, and execution of Site Discovery
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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