PPC Team Lead, Entain
Maternity Cover
+ Group bonus scheme
2+ days a week in office (Montfichet Rd, London)
Sports betting and gaming entertainment provider
Open for applications
Sports betting and gaming entertainment provider
1001+ employees
Open for applications
+ Group bonus scheme
2+ days a week in office (Montfichet Rd, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- People management experience is required
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams
- Experience in PPC marketing including proven experience of working with Google Ads and other advertising platforms
- Igaming experience is preferred
- Demonstrated ability to think creativity and strategically; ability to articulate ideas clearly
- Good understanding of User Journeys, UX, Usability and Front-End technologies used to deliver them
- Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority
- Ability to communicate appropriately to different levels of stakeholders, using relevant levels of detail
- Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation
What the job involves
- This is a maternity cover contract role until Sept 2025
- As a PPC Team Lead, you will play a pivotal role in our Performance Marketing team
- You will be responsible for developing and implementing the strategy and framework for all search advertising activities including Google Ads, Microsoft Ads, Apple Search Ads, and other platforms
- You will manage budgets, drive change and innovation, and serve as a subject expert in
- You will also oversee the team's performance, ensuring key performance indicators and commercial targets are met
- You will maintain high quality standards, ensure compliance with promotional materials, and optimize the creative and proposition strategy for the search channel
- Build the 3-year strategy & framework for UK Digital for all Search activity including Google Ads, Microsoft Ads, Apple Search Ads and other search advertising platforms
- Manage budgeting and forecasting cycles to align with financial targets set quarterly delivering YoY growth in acquisition
- Drive change, adopting new channels and capabilities / platforms as they arise. Clearly describing commercial benefits of changes as they are delivered
- Seen as a subject matter expert and has additional specialist responsibilities in onboarding new technology used to automate processes and improve customer journeys
- Oversees all Search activity. Accountable for the team`s performance, including achievement of key KPIs and commercial targets. Conduct weekly team meetings to follow up on tasks and make sure the team is on track with their KPIs
- Work to high quality standards, ensuring errors in execution (creative, audience, proposition) are always registered, and minimised
- Responsible for ensuring that all promotional materials are compliant, appropriate, and competitive
- Responsible for day-to-day management of a medium-sized team
- Recruitment, performance management and development
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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