Head of Acquisition Marketing, Yoto
FTC
£90-100k
Offers share option program
1+ day a week in office
Interactive audio platform for kids
Posted today
Interactive audio platform for kids
101-200 employees
Posted today
£90-100k
Offers share option program
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Proven track record (7+ years) in acquisition/performance marketing for a high-growth global DTC or e-commerce brand. Experience at a fast growth startup/scale up a bonus
- Bachelor's degree
- Experience managing large multi-million $ budgets globally, driving efficient growth
- Deep expertise in paid media platforms (Meta, Google, TikTok, programmatic, ATL) and with some experience in non-paid channels (SEO, content marketing)
- Highly analytical with strong grasp of CAC, LTV, ROAS, and attribution modelling (econometrics, MTA)
- Excellent financial acumen, including budget management and P&L responsibility
- A test-and-learn mindset with the ability to make data-driven, robust decisions rapidly
- A global perspective, with experience adapting campaigns to multiple languages, cultures, and market contexts
- Demonstrated ability to lead cross-functional teams and collaborate with global counterparts
- Inspiring people leader who hires, coaches and retains a high-performing team
- Excellent communication and stakeholder management skills
- Ability to think on your feet, and learn fast
What the job involves
- We’re looking for a Head of Acquisition to join our team to bring the magic of Yoto to more families by leading the global strategy, execution, and optimisation of all paid acquisition marketing channels
- The Head of Acquisition Marketing will own the strategy, execution, and optimisation of all paid acquisition channels globally. You will lead a team of channel specialists (all based in London) to deliver sustainable, profitable growth in new Yoto families globally
- You’ll be responsible for building a best-in-class performance marketing engine; rapidly increasing the number of new families to Yoto, whilst maintaining efficiency (LTV:CAC ratio), and protecting brand equity
- Own and lead the global acquisition strategy across all channels (paid search, paid social, programmatic, affiliates, ATL media)
- Manage and scale a multi-million-dollar acquisition budget, ensuring optimal ROI and efficient CAC across diverse markets at varying levels of maturity
- Lead, inspire, and grow a high-performing acquisition marketing team, fostering a culture of testing, innovation, and continuous improvement
- Collaborate cross-functionally with Brand Marketing, CRM, eCommerce, Product, and Data teams to ensure acquisition efforts integrate seamlessly with retention, creative, and lifecycle strategies
- Oversee creative testing and messaging strategy to ensure campaigns resonate across geographies and customer segments
- Leverage data and analytics to drive decision-making, optimise performance, and identify new growth opportunities
- Stay ahead of market trends, platform updates, and competitor activity to maintain a competitive edge
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
Share this job
View 9 more jobs at Yoto