Senior Growth Marketing Manager, Outreach
$85-139k
Sales execution platform
Job no longer available
Sales execution platform
1001+ employees
Job no longer available
$85-139k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- 5+ years as a growth marketer, campaign manager, marketing manager or a similar role
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
- Strong understanding of marketing principles, campaign development and paid, owned and earned channels
- Proficiency in using analytics and reporting to measure and optimize campaign performance
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out
- Knowledge of marketing technology systems for campaign execution and lead management
What the job involves
- We seek a highly skilled, collaborative and results-driven Senior Growth Marketing Manager to join us at Outreach
- As a Senior Growth Marketing Manager, you will be responsible for orchestrating marketing campaigns to drive brand awareness, demand and customer engagement, in support of our business objectives
- You will collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results
- Serve as the central integration point for all marketing disciplines to deliver truly integrated marketing campaigns
- Develop and coordinate strategic marketing campaigns aligned with business objectives, target audiences and budgets
- Track campaign performance, analyze data and metrics and provide actionable insights and recommendations for campaign optimization
- Ensure campaign are delivered on time, within budget and achieve pipeline and revenue targets
- Collaborate with cross-functional teams on compelling campaign content across the buyer’s journey as well as the promotional strategy leveraging paid, owned, and earned channels
- Partner with sales on priorities, execution, results and follow up
- Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery
- Implement tracking mechanisms and analytics to monitor campaign performance and measure ROI
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Execute lead gen and nurturing programs that support and are aligned with campaign strategy and sales priorities
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
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