Senior Director of Corporate Events, Cloudflare
Programs & Customer Advocacy
Web performance and security platform
Job no longer available
Web performance and security platform
1001+ employees
Job no longer available
1001+ employees
Company mission
Cloudflare's mission is to help build a better Internet that is bold and ambitious.
Role
Who you are
- We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that
- Seasoned Functional Leader: Visionary people leader who will constantly grow the capability and maturity of Corporate Events and Customer functions to meet the needs of a fast-growing B2B SaaS business
- Experienced Events and Customer Strategist: Proven experience in event and community management with the ability to translate insights into actionable campaign plans. Experience in defining messaging strategy across the customer journey with technical and senior-level buyers
- Exceptional Communicator: Skilled at articulating complex ideas clearly and persuasively. Influential leader to get things done across functions and affect change across the organization
- Analytical & results oriented: Ability to leverage data to optimize campaigns and drive strategic decisions. Hold yourself and teams accountable for performance
- Innovative: In-depth knowledge around campaign development best-practices, as well as a growth mindset that will help drive continuous improvement in the function.
- Ability to create inspirational new programs that align with business priorities and deliver results in a fast-paced, dynamic environment
- Over 15 years of marketing experience in B2B Enterprise SaaS, with at least 10 years in leadership roles focused on global events, executive programs, and community management.
- Experience in cybersecurity or B2B infrastructure is preferred, with clear attainment against targets for revenue and pipeline generation
- Deep understanding of event strategy and its application to branding, demand generation and ABM motions across segments
- Proven track record of developing and executing successful marketing strategies and campaigns on a global scale and across languages
- Bachelor's or master's degree in Marketing, Business, Communications, or related field
- Willingness to travel internationally for collaboration with global teams and participation in key industry events
What the job involves
- We realize people do not fit into neat boxes
- We cannot complete our mission without building a diverse and inclusive team
- We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare
- Come join us!
- Cloudflare is seeking a visionary Senior Director of Corporate Events, Programs and Customer Advocacy to own the strategy, planning, and optimization of our global events and sponsorships, customer advocacy, and community programs
- This role is critical in driving Cloudflare's market penetration and recognition as a cloud leader
- You will work cross functionally with Product Marketing, Field Marketing, Partner Marketing, Brand Marketing, Sales and Customer Success to drive measurable ROI, brand awareness, pipeline acceleration, and meaningful engagement with customers
- On a day-to-day basis, this senior leadership role will be responsible for leading the global events and customer advocacy teams, and executive programs and establishing the roadmap for creating a world-class events and customer advocacy function
- Strategic Planning: Develop and implement integrated events and customer and community marketing strategies aligned with overall marketing and business objectives
- Event Management: Oversee the planning, coordination, and execution of all large company events and third party events, including large Cloudflare conferences, as well as industry conferences, such as RSA, Black Hat, Gartner, and others. Ensure seamless execution from concept to post-event analysis
- Customer Advocacy: Create and manage field marketing programs that support lead generation, customer acquisition, and sales enablement efforts. Collaborate closely with sales teams to align initiatives with regional sales goals
- Community Management: Develop and manage the broad community of Cloudflare customers, ranging from free and self-serve customers to the large corporate customers. This involves leading the activation and engagement across functions and communities to ensure our community is strong and active
- Cross-functional Collaboration: Work closely with other departments such as sales, product marketing, field marketing, and corporate communications to ensure alignment and integration of marketing initiatives
- Budget Management: Responsible for managing the events and field marketing budget effectively, ensuring resources are allocated wisely and achieving maximum ROI
- Vendor and Partner Management: Build and maintain relationships with event vendors, agencies, and strategic partners to enhance event execution and maximize sponsorship opportunities
- Metrics and Analytics: Establish KPIs and metrics to measure the effectiveness of events and field marketing programs. Analyze data to optimize strategies and demonstrate ROI to senior management
- Team Leadership: Lead and mentor a team of events and field marketing professionals, fostering a collaborative and results-driven culture. Provide guidance, support, and professional development opportunities to team members
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with around 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
The cloud infrastructure market reached $53 billion in 2022. While the Big 3 (Amazon, Microsoft, and Google) own 65% of the market, that still leaves billions of dollars left for companies such as Cloudflare. Its ambitious and successful work is likely to continue being a crucial feature of the web, but in 2023, placed it in the crosshairs of hackers looking to exploit its infrastructure. The beginning of 2024 saw Cloudflare vow to bolster its security and patch vulnerabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Company benefits
- Minimum 8 weeks of paid parental leave
- Equal opportunity employer
- Unlimited paid time off policy
- Work from home opportunities
- Medical, Dental & Vision Insurance
- Life Insurance, Disability Insurance
- 401(k) plans
- Family planning and fertility program
- Gym discounts
- Commuter Benefits Program
Company values
- Principled - We create our products and features with a global mindset and democratize important and innovative technologies that drive adoption of the latest standards
- Curious - Our team is made up of pioneering innovators that approach new challenges with interest and a desire to learn
- Transparent - We hold ourselves accountable when we make mistakes—and we do everything we can to learn from them
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Lee Holloway
(Lead Engineer)Lee started their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(President & COO)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare as CEO in March 2009.
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