Programmatic Business Development Manager, Clear Channel
LaunchPAD
2-3 days a week in office (London)
OOH media owner
Job no longer available
OOH media owner
201-500 employees
Job no longer available
2-3 days a week in office (London)
201-500 employees
Company mission
Clear Channel's mission is to create the future of media through its OOH advertisement platform.
Role
Who you are
- An excellent communicator comfortable in client facing scenarios
- Knowledge of programmatic and the current landscape
- Strong sales experience with ability to translate business opportunities into the programmatic environment
- Ability to build business relationships with new customers in digital & programmatic planning/buying
- Comfortable liaising with DSP/SSP partners and Customer Success to ensure our shared clients’ objectives are being supported and met
What the job involves
- You will be responsible for driving programmatic revenue growth through strategic alignment with key European buy-side customers and Ad Tech partners, ensuring advertisers achieve their campaign goals whilst maximising revenue for Clear Channel
- You’ll be the point of contact for customers as they develop their comms strategies and digital activations, and you’ll be the person who promotes better understanding of the role that DOOH can play in the media mix alongside other digital channels
- Working alongside internal teams, you will be tasked with unlocking new incremental revenue opportunities for the programmatic channel, delivered via LaunchPAD, bringing powerful data driven insight to key influencers and decision makers to drive our programmatic business forward
- You will be expected to develop long-term strategic relationships with key customers, including programmatic buying hubs and Ad Tech partners to help coordinate and facilitate optimised activation in DOOH that drives real business outcomes
- Develop a deep understanding of the Ad Tech landscape, and how programmatic DOOH fits within it
- Examine the platforms & processes involved in programmatic DOOH advertising from initial brief to final PCA
- Develop knowledge of programmatic buying and selling dynamics; understand different pricing models, how data driven audience targeting drives CPMs, how DSP functionality drives campaign performance, available optimisation techniques, etc
- Understand the role of SSPs, DSPs and DMPs in programmatic DOOH
- Be aware of the nuance involved in different routes to market e.g. OpenDirect vs OpenRTB and be able to explain the distinction between them
- Develop a strong understanding of LaunchPAD, and how our programmatic trading gateway will enable new incremental revenues, and position Clear Channel as an integral part of the programmatic DOOH landscape
- Work with commercial teams to ensure strategic alignment on target customers and GTM strategies
- Build a shared ambition for campaign excellence with key buy-side partners and Ad Tech partners and productize where appropriate
- Work with Customer Success to identify trends, themes and patterns and build sales arguments/case studies in response to this feedback
- Focus on multi-market and cross-border campaigns to drive big wins from forward thinking customers
- Focus on supporting Omnichannel activation platforms by providing deep insight into how audiences move in the physical world and the interaction with online strategies and tactics
- Focus on Retail Media opportunities and work within that sector to drive relevance and commercial opportunities
- Develop a strong sense of where the industry is heading and understand where there is opportunity to innovate (e.g. direct connections)
- Develop and maintain relationships with key decision-makers at target companies by understanding their needs and how our products and services can help them
Salary benchmarks
Our take
OOH (Out of Home) advertisement is one of the oldest yet most effective forms of brand marketing, and the industry is still experiencing innovation due to data-driven approaches and digital signage. However, securing OOH advertisement real estate can be tough, requiring businesses to source deals and communicate with commercial landlords & local authorities.
Clear Channel partners with commercial landlords, infrastructure providers, and local authorities to offer seamless advertisement experiences to its clients. The company focuses on offering digital billboards and posters, providing five different models depending on the campaign scale.
Whilst Clear Channel will face stiff competition from other UK-based OOH media owners, the company has been smart to form partnerships with commercial landlords and other relevant parties, acting as a middleman. The company also shows promise to increase access to OOH advertisements with its varied pricing options, overall making it easier for brands of any scale to reach offline audiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% female employees
Company
Company benefits
- Time for you - We give you 25 days holiday per year to put your feet up. And we’re known to give an extra day off over Christmas too
- We’ve got your back - Sometimes life has its challenging moments and at those times we want to make things a little easier for you by providing you with income protection and life insurance schemes
- Saving for your future - Matched company pension contributions of up to 8%, to help you save for later in life
- The way we work - We offer flexibility to get the right balance of time in the office and time at home to suit your job. And we trust our people to shuffle their hours earlier\nor later around commitments both at work and at home. Our field-based teams have lots of freedom to decide work patterns, around some key days and times
- Your wellbeing matters - You'll have access to the Simplyhealth medical plan, an Employee Assistance Programme and the BUPA Menopause programme to look after your physical and mental wellbeing
- Pay it forward - We’re a charitable bunch, which is why we offer volunteering opportunities and charity days to give back to the communities we live and work in
- Commuting made easier - Whichever way you choose to travel to work, whether you cycle or jump on the train, reap the benefits of season ticket loans and Cycle to Work schemes
- Every little helps - We’ll help you save money with discounts and deals for a whole range of stores, restaurants and gyms through our employee reward scheme
- Work hard, play hard - Who doesn’t love a social event? We run lots of socials and numerous activities throughout the year (when we can), including summer and Christmas parties, sports clubs and BBQs. During the pandemic we have been connecting virtually though engaging talks and fun virtual sessions
Company HQ
Soho, London, UK
Leadership
Scott Wells
(CEO)Previously Director at the Achievement Network and CRC Health Group and was an Operating Partner at Bain Capital.
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