Marketing Manager, ModernFi

• Proven experience building and executing marketing strategies in a B2B environment
• Strong content creation skills with an ability to translate complex technical concepts into compelling messaging
• Experience with digital marketing channels and marketing automation tools
• Data-driven approach to marketing with experience using analytics to measure and improve campaigns
• Exceptional communication skills, both written and verbal
• Ability to work autonomously while collaborating effectively across departments
• Comfortable in a fast-paced startup environment where priorities may shift quickly
• 3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services

• ModernFi is seeking a Marketing Manager to establish and lead our marketing function during a critical growth phase
• In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement
• As an early marketing hire, you will wear multiple hats – strategist, content creator, digital marketer, and analyst – while building the foundation for our marketing operations
• This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions
• Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy
• Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.)
• Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns
• Build and manage our digital presence across website, social media, and email marketing channels
• Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition
• Collaborate closely with sales to develop materials that support the sales process and accelerate deals
• Establish metrics to measure marketing effectiveness and continuously optimize based on data
• Manage relationships with external agencies and contractors as needed
• Stay current on fintech industry trends and competitive landscape to inform marketing strategies

• Unlimited PTO
• Premium health, dental, and vision insurance
• Company equity

Total funding: $27.7m

Rising interest rates and the recent collapse of prominent banks have triggered a mass exodus of deposits from smaller institutions. This "deposit runoff" has left community and regional banks scrambling to retain funds, impacting their growth and stability.