Creative Strategist, Yoto
Paid Acquisition (6 month Fixed-Term Contract)
$50-60k
Salary is pro rata
1+ day a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
$50-60k
Salary is pro rata
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- 3–5+ years in a creative strategy, performance creative, or creative production role, ideally within a DTC, consumer tech, or fast-growth e-commerce brand
- Demonstrable experience with Meta & TikTok paid media - you can read a creative breakdown dashboard and know exactly what to do next
- Experience building brief systems, testing frameworks, or creative operating models from scratch, not just inheriting them
- Hands-on experience using AI tools for creative work - whether that's Claude, ChatGPT, or other tooling for copy, ideation, or production workflows
- Sharp analytical instincts - you're comfortable in Paid Social ads platforms, understand statistical significance, and can separate signal from noise
- Strong creative judgement - you know a good hook when you see one
- Highly organised and systems-minded - you build processes that other people actually use
- Clear, compelling communicator - your briefs are unambiguous, your presentations land, your feedback is actionable
- Proactive and self-directed - you don't wait to be told what to test. You come with a hypothesis
What the job involves
- This role sits at the intersection of data and storytelling
- You'll dig into Meta & TikTok performance data to understand what's working, translate those insights into sharp creative briefs, and build the infrastructure - including AI tooling - that lets the function scale
- You'll own the brief, the testing framework, and the creative feedback loop from end to end
- Conduct a full audit of the existing Meta & TikTok account - cataloguing every ad that's run, surfacing what's worked, and building a clear picture of our creative history and learnings
- Develop and maintain a structured hook and angle library, continuously refined using AI tooling to generate and score variants at scale
- Own the creative calendar - tracking what's in production, what's entering the auction, and ensuring the pipeline is always stocked with fresh, hypothesis-driven work
- Design and own a brief template system for all paid creative production - one that gives designers and video producers everything they need to make great work without back-and-forth
- Translate performance signals into concrete creative direction. Every brief should have a clear hypothesis, a defined audience, and a measurable goal
- Work closely with our Creative team, and external creators to bring briefs to life - acting as the connective tissue between performance marketing and creative execution
- Build and manage a weekly creative testing framework with clear hypotheses, a prioritised queue, and a structured cadence for reviewing results
- Close the feedback loop between performance data and the next creative iteration - turning Paid Social insights, thumb-stop rates, hook performance, and conversion data into actionable briefs
- Work with the wider Acquisition team to ensure creative learnings inform targeting, audience strategy, and channel decisions
- Build and scale the AI infrastructure that powers the creative function - including brief generation, hook variant production, and creative scoring systems
- Develop workflows and tooling (using Claude and other AI tools) that allow the creative strategy function to operate beyond your own capacity, so the team scales without losing quality
- Stay current on AI developments relevant to creative production and bring new approaches to the team before competitors do
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
SERIES B
May 2021
$17m
SERIES A
Total funding: $39.1m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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