SEO/AEO Community Growth Lead, MongoDB

• If you thrive at the intersection of content strategy, structured data, and AI-era SEO — and you want to join a team on the front lines, helping us define the next wave of content marketing and search experience optimization—this is a critical individual contributor role designed to accelerate target audience awareness, engagement, and acquisition
• 8+ years of experience in community management, SEO, digital strategy, or technical content marketing, preferably in a technical or developer-focused organization
• Exceptional ability to lead, influence, and coordinate execution across teams (Developer Relations, Marketing, etc.) without formal direct reports
• Proven ability to communicate SEO details clearly and effectively to an executive audience, bridging the gap between technical details and business outcomes
• Proven track record of managing and scaling brand presence within large communities. Must understand the cultural nuances required for authentic, high-value engagement
• Proficiency with project management software (e.g. Jira) and SEO and AEO/LLM monitoring tools (Search Console, Profound, Conductor)
• Deep understanding of how organic content influences technical decision-makers and accrues developer mindshare
• Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies

Desirable

• We are seeking an SEO/AEO Community Growth Lead to drive growth via Large Language Models (LLMs) and AI platforms (e.g., ChatGPT, Google SGE) through distributed and external channels like Reddit, Medium, and StackOverflow
• Reporting into the Digital Acquisition Marketing team, this role will be responsible for expanding our brand visibility and driving new customer acquisition by optimizing our presence in LLM/answer engine responses
• Own LLM growth initiatives for distributed channels. Develop and execute content initiatives focused on SEO and Answer Engine Optimization (AEO). Own audience engagement programs across distributed channels (Reddit, G2, StackOverflow, Wikipedia, etc.) by leveraging optimization strategies to build our visibility and authority in LLM platforms and AI Engines
• Evangelize the SEO tactics we’ll need to expand our brand presence within high-citation, LLM-relevant communities. This includes creating guidelines and training cross-functional teams and SMEs to write effectively for LLMs (e.g., token-friendly content)
• Facilitate UGC response and advocacy. Coordinate a multi-team process to ensure timely, high-quality, and LLM-friendly answers are provided on Reddit, Stack Overflow, and similar UGC platforms. Develop and execute a community strategy, including “build in public” tactics and user-driven advocacy. Use strategic community engagement to increase our visibility and positive sentiment, directly impacting brand mentions in LLM responses
• Develop and analyze LLM performance tracking. Collaborate with analytics and leverage LLM visibility tools to establish reporting on community engagement effectiveness, LLM citation impact across third-party sites, and LLM contributions to new customer acquisition. Help us measure what matters—specifically the influence of external content on LLM outputs and conversions