Vice President of Demand Generation, Affinity
$235-260k
More information about location
Relationship intelligence company
Open for applications
Relationship intelligence company
201-500 employees
Open for applications
$235-260k
More information about location
201-500 employees
Company mission
To create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- This role demands an AI-forward leader who leverages emerging technologies to scale personalization, accelerate testing, and drive operational efficiency
- 10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARR
- Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles
- Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred
- Deep expertise in modern demand generation: ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization
- Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools
- Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation
- Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies
- Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting
- Highly analytical and data-driven—use metrics to guide strategy, forecast performance, and optimize programs
- AI-forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution
- Player/coach mentality with ability to build, coach, and retain high-performing teams
- Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies
- Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership
What the job involves
- We're seeking a VP of Demand Generation to drive our pipeline strategy as we scale efficiently. This player/coach role leads demand generation, paid media, SEO/AEO, field and events, ecosystem marketing, and lifecycle marketing with a primary mandate of efficient pipeline generation fueling predictable revenue growth
- You'll partner deeply with our VP of Product Marketing, Director of Brand, Director of Marketing Operations, and Sales and Customer Success leaders to drive both new logo acquisition and expansion revenue
- Architect and execute comprehensive demand generation strategy driving efficient pipeline growth
- Deploy AI and automation to deliver hyper-personalized campaigns at scale across multiple channels
- Leverage predictive analytics and account scoring and industry data to identify high-value opportunities and optimize resource allocation
- Partner with Sales leaders to establish account planning playbooks driving coordinated land-and-expand motions
- Oversee integrated campaigns across paid media, SEO/AEO, field events, ecosystem partnerships, and lifecycle programs
- Drive sophisticated ABM using trigger-based messaging, and account-level personalization, and truly custom strategies for our largest potential accounts
- Build predictable pipeline models with clear accountability to marketing-sourced pipeline and revenue
- Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices
- Develop and manage budget with rigorous focus on spend-to-pipeline and CAC efficiency
- Report directly to the CMO with significant influence on our growth trajectory. Work at the intersection of relationship intelligence and AI, powering the platform trusted by the world's leading investment firms. Join a team that values data, experimentation, and continuous learning as we scale through critical inflection points
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 3,000 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.6m
Company benefits
- Grocery allowance
- Wellness allowance
- Retirement options
- Flexible PTO
- Education budget
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Ken Fine
(CEO)Ken joined Affinity in 2024 as CEO. Prior to this, he spent nearly 5 years at Heap as President, COO, and CEO. He also served as the CEO fo Symphony Commerce.
Rebecca Campbell
(CTO)Prior to joining Affinity in 2025, Rebecca worked at Mural as a SVP of Engineering. She also co-founded Caregiven where she served as the CTO of nearly 3 years.
Lindsay Bayuk
(CMO)Prior to joining Affinity in 2025, Lindsay was the CMO of Fullstory. She also spent nearly 7 years at Pluralsight, joining as the VP of Product Marketing before becoming the VP of Portfolio Marketing and then CMO.
Adam Goldman
(CFO)Prior to joining Affinity in 2024, Adam was an SVP and CM of Codecademy at Skillsoft. He also served as the CFO for Codecademy for nearly 2 years
Andy Bryson
(CPO)Andy has been at Affinity since 2019, joining the team as a VP of Product before becoming SVP in 2021 and CPO in 2023.
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