Senior Product Marketing Manager, Tipalti
$154-191k
+ Equity + Target bonus is 10% of base salary
More information about location
3 days a week in office (Foster City, CA)
AI-powered platform for finance automation
Be an early applicant
AI-powered platform for finance automation
1001+ employees
Be an early applicant
$154-191k
+ Equity + Target bonus is 10% of base salary
More information about location
3 days a week in office (Foster City, CA)
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- 8+ years in a product marketing role for B2B SaaS solutions in finance, fintech, payments or related experience
- Bachelor's degree or equivalent experience
- Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events
- Deep customer empathy to influence product and marketing efforts
- Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language
- Critical thinking skills and a curious mindset for business and market analysis
- Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating
- Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing
- Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches
- Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus
What the job involves
- We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product
- Messaging and Positioning:
- Utilize your in-depth understanding of our Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services
- Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market
- Partner with marketing to determine optimal routes to market and leverage data for marketing optimization
- Customer Insights, Product launches & Go-to-Market (GTM):
- Maintain a deep comprehension of target customer characteristics, needs, and pain points through regular customer, prospect, analyst, and sales interactions
- Collaborate closely with the product management team to gain a deep understanding of Tipalti's product roadmap and act as the voice of the customer
- Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling, and sales enablement
- Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives
- Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline
- Sales Enablement:
- Become the subject matter expert for our products, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals
- Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts
- Analyst Relations (AR):
- Own and drive Tipalti’s Analyst Relations strategy in close partnership with Marketing, Product, and Leadership to strengthen our market presence and influence buyer perception
- Build and maintain strong relationships with key industry analysts and research firms (e.g., Gartner, Forrester, IDC), ensuring Tipalti’s strategy, vision, and differentiation are clearly understood and accurately represented
- Lead analyst briefings, inquiries, and evaluations, including preparation for major reports, waves, and quadrants, coordinating inputs across product, GTM, and executive stakeholders
- Develop compelling, consistent analyst-facing narratives, messaging, and materials that align with Tipalti’s positioning and long-term product strategy
- Translate analyst insights and market research into actionable recommendations for product strategy, messaging, competitive positioning, and GTM priorities
- Partner with PR, content, and demand teams to activate analyst validation across marketing programs, sales enablement, and thought leadership initiatives
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
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