Marketing Technology and Operations Associate, Emplifi
AI-powered social media management & marketing platform
Job no longer available
AI-powered social media management & marketing platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To deliver growth, increased sales, and improved loyalty.
Role
Who you are
- The strongest candidates will have Marketo (or Hubspot) certifications as well as a deep understanding of the best practices in Salesforce use
- Technical Proficiency: Experience with marketing technology stack such as email marketing platforms (Marketo required), CMS (Contentful preferred), CRM (Salesforce.com strongly preferred) . Knowledge of HTML/CSS is a plus
- Project Management Abilities: You are ok managing multiple projects at once, from inception to completion, ensuring deadlines are met with focus on quality. Experience with project management tools like Asana, Trello, or Jira is a plus
- Team Player Mentality: You can work collaboratively with diverse teams across multiple time zones
- Attention to Detail: You meticulously review marketing emails, landing pages, forms and other campaign assets to ensure they are error-free and align with our brand standards
What the job involves
- Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them
- Every role on our team holds a key function in the success of our business
- You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe
- The Marketing Technology and Operations Associate work to effectively implement, use and perfect the technology solutions that enable high velocity demand gen and effective marketing
- This role requires technical understanding of the capabilities of each tool in place, as well as a deep understanding of what is possible with the tools
- Manage a variety of marketing technologies including the configuration, integration and ongoing maintenance
- Work daily in Marketo to improve the flow of leads including creating smart lists, email campaigns, landing pages
- Work with technology customer service and solutions consulting teams to configure and maintain of chosen solutions
- Create all assets required to ensure proper lead flow including smart lists, emails, landing pages, forms and any other technical requirements
- Work with marketing team to ensure high quality push of content to customers and prospective customers, including ensure quality checks before delivery
- Use tools like subject line testers to ensure high open rates of outbound emails
- Provide the services to the campaign team in their quest for delivery of assets that span webinars, ebooks, whitepapers, webpages, emails, paid ads, social ads, and more across both simple and premier campaigns
- Maintain other martech tools including but not limited to ABM tools like 6Sense or DemandBase, chat tools like Qualified, BDR tools like Outreach and so on
- Be an expert in GA4 ensuring the proper configuration
- Create UTMs and campaign definitions across tools for accurate reporting on tactics that work
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that can be suitable for a multitude of clients, opening themselves up to a wide client base. The company has also integrated Snapchat and deepened TikTok understanding among the already connected apps, to help convert clients' social media followers into their customers.
And with an impressive client roster of over 7,000 including the likes of Delta Air Lines, Ford Motor Company, and McDonald's. Emplifi also received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company HQ
Easton, Columbus, OH
Leadership
Ohad Hecht
(CEO)Prior to joining Emplifi in 2024, Ohad co-founded Prodport where he served as the CEO. He also spent 11 years at Emarsys in various roles, including COO and CEO.
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