Senior GTM Engineer, Webflow
Marketing Operations
$143-195k
Salary dependent on location. Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 177,000 - 213,000. Plus bonus program and RSUs
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Posted today
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Posted today
$143-195k
Salary dependent on location. Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 177,000 - 213,000. Plus bonus program and RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 5+ years of hands-on GTM engineering, marketing operations, or revenue operations experience in a SaaS environment or equivalent relevant experience
- Deep Salesforce & MAP experience — you understand complex Salesforce object schemas and relational databases, and can dictate in detail build steps and requirements for our Business Technology team
- Proven experience building automations in Clay, n8n, Make, Zapier, or similar workflow automation tools — from initial scoping through production deployment
- Deep familiarity with the cost mechanics of automated workflows: you actively manage Clay credit consumption, LLM API costs, enrichment call volume, and runbook efficiency as part of how you build
- Experience building and consuming API and MCP integrations to connect systems, trigger workflows, and extend the capabilities of GTM tooling
- You’ll thrive as a Senior GTM Engineer, Marketing Operations if you:
- Are a systems thinker with a builder’s instinct — you don’t just map out what should happen, you wire it up, test it, and ship it. You’re comfortable moving between architecture decisions and hands-on implementation
- Have a strong track record in data enrichment for GTM motions — you know how to source, normalize, and route account and person data at scale, and you understand the downstream impact of data quality on scoring, routing, and outreach
- Have built or maintained predictive scoring models — whether for MQL, account prioritization, or intent — and you understand how to balance signal quality, model maintainability, and business adoption
- Think about automation cost the way an engineer thinks about performance — you proactively manage credit spend, LLM call efficiency, and enrichment ROI as first-class considerations, not afterthoughts
- Are a strong cross-functional partner — you can translate ambiguous business requirements into concrete technical specs, communicate tradeoffs clearly to non-technical stakeholders, and move projects forward without being the loudest person in the room
- Are excited about working across the full GTM surface — this role is anchored in our partner and agency ecosystem but interfaces with revenue marketing, sales development, and lifecycle automation. You flex where the highest-impact work is
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
What the job involves
- We’re looking for a Senior GTM Engineer, Marketing Operations to help us scale the intelligence, automation, and data infrastructure powering Webflow’s go-to-market motion — building the systems that make our marketing, sales, and partner teams faster, smarter, and more precise
- This is a deeply cross-functional role that will work on high-impact projects for our GTM teams and define the infrastructure that allows us to scale revenue programs efficiently and effectively
- Full-time
- Permanent
- Reporting to the Director of Marketing Automation & Technology
- As a Senior GTM Engineer, Marketing Operations you’ll …
- Design, build, and maintain multi-system automation workflows that power data enrichment, automated outreach and actioning, lifecycle stage progression, and field intelligence across Webflow’s marketing, partner and sales motions, with an initial focus on our partner and agency ecosystem
- Build and maintain predictive scoring models for accounts and people, combining product signals, firmographic data, behavioral data, and third-party enrichment to surface the right targets at the right time for the right teams
- Own the data modeling and integration work required to shape, clean, and route account and contact data across systems — including SFDC, Marketo, Clay, and Snowflake — with a specific focus on building a reliable agency and service provider data layer
- Architect and implement automated outreach, lead lifecycle automation and field workflow optimizations that improve speed-to-lead, reduce manual handoffs, and scale GTM execution without adding operational overhead
- Manage and optimize the cost and credit efficiency of automated workflows, including LLM usage, Clay runs, enrichment calls, and API usage — balancing performance with operational spend
- Partner with GTM stakeholders across marketing, sales development, partnerships, and revenue operations to translate business problems into scalable technical solutions, and maintain clear documentation to support adoption and troubleshooting
- Evaluate and implement emerging AI tools and MCP integrations that meaningfully improve GTM intelligence, automation quality, or team productivity
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for an existing vacancy
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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