Director of Sales Marketing, Tubi
$160-228k
+ Annual discretionary bonus
Free TV and movie streaming service
Job no longer available
Free TV and movie streaming service
501-1000 employees
Job no longer available
$160-228k
+ Annual discretionary bonus
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- The ideal candidate will have extensive experience in advertising, connected TV, and ad tech
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- Minimum of 10 years of experience in sales marketing, advertising, or a related field
- Proven track record of leadership in a similar role within the connected TV, ad tech, or digital advertising industries
- Strong understanding of B2B marketing, demand generation, and revenue growth strategies
- Exceptional communication, presentation, and interpersonal skills
- Ability to think strategically and execute tactically
- Proficiency in marketing analytics and performance tracking
- Creative and innovative mindset with the ability to manage multiple projects simultaneously
What the job involves
- We are seeking a highly experienced and dynamic Director of Sales Marketing to lead our Sales Marketing team inclusive of content marketing, strategic account marketing, and integrated marketing programs
- They will be responsible for strengthening our B2B brand and business reputation, driving demand for our ad products and services, and enabling our sales team to increase annual revenue
- This is a hybrid role based in New York City and reports to the SVP, B2B Marketing
- Lead, mentor, and develop a team of functional experts, fostering a collaborative and high-performance culture
- Develop and execute a comprehensive sales marketing strategy aligned with overall business goals
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts
- Oversee the creation and distribution of compelling content that highlights the value of our ad-supported streaming platform including thought leadership materials, case studies, white papers, and other content to enhance our B2B brand presence
- Drive demand for our ad products and services through targeted marketing campaigns and initiatives
- Ensure content marketing efforts are data-driven and optimized for lead generation and conversion
- Enable the sales team with tools, resources, and training to effectively sell our advertising solutions
- Oversee the design and implementation of marketing programs tailored to key strategic accounts
- Partner with the sales team to create customized marketing materials and presentations that address client needs and showcase our ad solutions
- Monitor and report on the effectiveness of account-specific marketing initiatives, including establishing KPIs and optimization of marketing efforts to achieve revenue targets
- Develop and manage branded entertainment and sponsorship opportunities that align with client objectives and enhance viewer engagement
- Create integrated marketing programs that combine sponsorships, content, and advertising to drive brand visibility and revenue
- Collaborate with external partners and agencies to deliver innovative and effective branded content
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21m
SERIES B
Total funding: $76m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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