Director of Field Marketing and Corporate Events, 1Password
$183-247k
Listed salary applies to US roles only. All employees are owners of 1Password and receive an equity grant as part of their total package.
A tool that helps people stay safe online.
Job no longer available
A tool that helps people stay safe online.
1001+ employees
Job no longer available
$183-247k
Listed salary applies to US roles only. All employees are owners of 1Password and receive an equity grant as part of their total package.
1001+ employees
Company mission
To build a safer, simpler digital future for everyone.
Role
Who you are
- 10+ years of marketing experience building and leading high-performance field marketing functions in scale-up B2B SaaS companies
- Expertise in B2B field marketing strategy and execution targeting Cybersecurity and IT decision makers
- Hands-on experience in designing and delivering both major events and field programs at scale; an intensely capable events program manager
- Experience orchestrating high profile events such as major trade shows or major user conferences. Experience with RSA Conference, Blackhat, or Infosec London preferred
- Experience working with Sales leaders in SMB, Enterprise, and Customer Growth segments to develop a field marketing plan supporting the GTM strategy with events and regional programs
- Growth mindset and industry leader; Exceptional leadership and communication skills; an inspiring leader that has experience hiring, retaining, scaling, and managing a high-impact team
- Brings a systems-thinking approach to bear, troubleshoots and optimizes core activities, and can build frameworks that increase field events and tradeshow efficiency, predictably, scale
- Strong sense of ownership to proactively identify and drive alignment through solutions in ambiguous and high-growth environments with shifting priorities
- Ability to travel to support the hands-on execution of programs and events
- You are a detail-oriented events management expert who can take the lead from start to finish to execute events of all sizes
- You pride yourself on your ability to plan, manage budgets, manage vendors, align internal stakeholders, and deliver surprising and delightful experiences
- You are a “last mile” event marketer who believes in seeing your hard work all the way through to engagement that translates into pipeline
What the job involves
- The Director, Field Marketing and Corporate Events is accountable for increasing awareness of 1Password’s solutions within our target buyer communities and generating pipeline across our SMB, Mid-Market, and Enterprise segments through field marketing programs and events
- Establish the field marketing strategy, objectives, and key results in conjunction with Global Campaigns and GTM leaders for the SMB, Mid-Market, and Enterprise segments that align their priorities and guide the day-to-day execution to achieve performance commitments
- Build the field marketing function and execute the strategy for trade show sponsorships, company field events, and account-based executive experiences to raise awareness, source deals, and accelerate sales cycles in target accounts, industries, and segments
- Scale up the field marketing capability to increase presence at priority industry events, increasing awareness of our B2B product capabilities and engaging cybersecurity, IT, and development decision maker persona across all segments to source new and expansion deals and accelerate pipeline
- Determine the calendar of tradeshow events to participate in and choose the appropriate level of sponsorship and type of participation
- Define the strategy for 1Password hosted events in the field and lead the design and execution of 1Password events
- Develop the process for event design, planning, and execution in collaboration with Global Campaigns, ABM, Enablement, and GTM leadership to build and accelerate pipeline
- Own the achievement of field marketing KPIs including field partnership and participation, pipeline generation; pipeline influence and acceleration; and average deal size and win rates
- Develop and lead a team of Field Marketers focusing on field strategy & tactics
- Own the field marketing and corporate events budget, and be accountable for budget forecasts and hitting budget objectives
- This role is an individual contributor to start, with the expectation of developing into a team leader role as the volume of events increases
Our take
The continuation of remote and hybrid working, the rapid adoption of cloud apps and the acceleration of work-related burnout are trends combining to generate increasing demand for 1Password’s core service: password management.
Having started with a simple product for consumers, the company has now built out an impressive enterprise offering with over 100,000 business customers. However, its roots in B2C have arguably led to their B2B success with bottom-up adoption in large companies and a vibrant community of enthusiasts around the product.
The company is now looking to drive continued growth with an expansion of engineering and product teams to build out the portfolio of products. In particular, password management opens the door to new types of insights around unused accounts, low-security risk criteria, and unauthorized applications which are invaluable for security teams. Its continued improvements to its iOS and Android offerings prove its adaptability to mobile consumer behaviours.
These offerings put the company on a collision course with established enterprise companies like Okta and CyberArk. However, 1password’s leadership hopes its superior user experience, exemplified by a 2024 launched global partner programme of sales marketing and enablement resource toolkits will underscore its nimble approach and help it win out in the lucrative cybersecurity space.
Steph
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$620m
SERIES C
Jul 2021
$100m
SERIES B
Total funding: $920m
Company benefits
- Maternity and parental leave top-up programs
- Wellness spending account
- Generous PTO policy
- Company-wide wellness days off scheduled throughout the year
- Comprehensive health coverage
- Employee stock option program for all full time employees
- Retirement matching program
- Training budget, 1Password University access, and learning sessions
- Free 1Password account (and friends and family discount!)
- Paid volunteer days
- Employee-led DEIB programs and ERGs
- Fully remote environment
- Peer-to-peer recognition through Bonusly
- Home office spending account
Company HQ
Yonge-Bay Corridor, Toronto, ON
Leadership
Jeff Shiner
(CEO)Currently on the Board of Directors at GenomOncology. Previously Partner at Rosetta and Senior Development Manager at IBM Canada Ltd.
Roustem Karimov
(Founder)Currently Founder at Smart Moose Canada. Previously Consultant at WorldVision Canada, Java Developer at Sony and a Web Application Architect at AC Nielsen Canada.
Dave Teare
(Founder)Currnetly a Technical Solutions Provider at Teare Software Solutions Inc. Previously CTO at Agile Web Solutions,Technical Architect at World Vision Canada and a Software Engineer at IBM Canada.
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