A large part of what organisations know about people lives in unstructured text: interviews, survey comments, transcripts and feedback. This data is often where the most valuable insights sit, but it's hard to work with at scale - requiring either slow manual analysis or untrustworthy automated summaries.
WholeSum is closing this gap by using AI to analyse large volumes of qualitative data and turn it into clear, statistically supported outputs that can be audited and reproduced. Basically, instead of just summaries, it produces quantified insights that plug directly into existing analytics workflows.
With roots in both practical insights work and advanced statistical research, the team is focused on making qualitative analysis faster and easier. It's still early days, but WholeSum has attracted backing from investors, grant programmes and experienced founders. This early support, alongside partnerships with respected institutions, is a real strong start for the company.
Steph
Company Specialist at Welcome to the Jungle