CRM Operations & Insights Analyst, Etsy
$96-124k
+ Equity + Annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$96-124k
+ Equity + Annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- Proven success in a CRM operations or insights role
- Strong analytical skills with the ability to translate complex challenges into actionable solutions
- Experience with CRM metrics and marketing automation platforms
- Proficiency in Braze and Looker is preferred
- Exceptional attention to detail, organization, and time management skills
- Effective communication with a broad set of partners and stakeholders
- A collaborative team player who can work across different departments
- Hands-on experience with SQL and data visualization tools
- Familiarity with local and global policies such as CAN-SPAM, CASL, and GDPR
What the job involves
- Etsy is seeking a Marketing Operations & Insights Analyst to lead our CRM Insights strategy.
- In this role you will monitor key CRM metrics, ensure database quality, resolve incidents, and provide insights that shape our broader strategy
- This is a full-time position reporting to the Senior CRM Operations & Insights Manager.
- Monitor Key CRM Metrics: Daily check-ups on sends, clicks, conversions, GMS, and sanity metrics such as sender score, inbox placement, spam rate and deliverability. The goal is to ensure smooth operations
- Routine Tasks: Manage database maintenance (Persistent hold out groups, experiment data, etc), resolve incidents, and improve data literacy through knowledge transfer
- Data Analysis: Transform data into valuable insights to help the CRM team and stakeholders understand CRM performance as well spotting new opportunities
- Experimentation: Develop a backlog of experiments based on insights from stakeholders such as Marketing Analytics, Research, and Merchandising. Ensure campaigns are meaningful and data-driven
- Design Operating Procedures: Develop and implement procedures to streamline CRM operations, including operational efficiencies and new workflow tooling
- Reporting Cadence: Prepare decks, track and review experiments, and create and maintain presentations for weekly performance, quarterly plans, and key metrics
- Data Visualization: Build dashboards to visualize data for various audiences and enable teams to draw actionable insights
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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