Content Marketer, SaaS Academy

• As the perfect fit for this position, our ideal candidate should possess a track record of developing personal brands, either for themselves or for others
• They should be skilled in creating and editing vertical videos (IG/YT/TikTok), managing multiple social media accounts (LI/Twitter (X)), and driving audience growth through a newsletter as the central platform
• The right candidate will have been accountable for achieving growth in the above platforms and will have KPIs (follow counts, subscribers, etc.) to demonstrate the results that they created
• Preferably, they should come from a SaaS background and/or have firsthand knowledge of business operations
• They should also be passionate and excited about the prospect of managing diverse responsibilities in this dynamic role
• Experience in building a personal brand for themselves or others
• Proficiency in FinalCut, with a demonstrated experience in vertical video production for a personal brand in their portfolio (with solid stats to back this up)
• Experience with platforms such as Instagram, YouTube, TikTok, & Twitter (X)
• Demonstrated track record of growing an audience with a newsletter as the anchor platform
• Experience managing multiple social accounts across video and written mediums, and being accountable for their growth
• Excellent written and verbal communication skills

Desirable

• In this specialized role, you'll be responsible for building and shaping the personal brand of Matt Verlaque, Chief Operating Officer and head of the Growth Accelerator program
• Working exclusively for Matt, a successful candidate will be primarily responsible for strategizing, creating, and executing content that aligns with and enhances his personal brand, as well as the SaaS Academy brand
• Your primary focus will be to produce content to grow his audience across various channels, including social media, podcasts, and his weekly newsletter
• Additionally, with an upcoming book launch in Q1 2024, the role will involve seeking collaboration opportunities on prominent podcasts within the industry to expand his influence and reach within the SaaS ecosystem
• This role is about creating a genuine connection with the audience and crafting a brand that resonates with Matt’s vision
• Strategy & Content Planning:
• Understanding the appropriate platforms for posting, including posting frequency, and proficiency in utilizing social media automation tools
• Develop and manage a comprehensive content strategy for video, social, and newsletter that aligns with brand goals
• Take ownership of the social media strategy with the aim of expanding the audience on social platforms and bolstering newsletter growth
• Video Editing & Production:
• Implement best practices in editing both audio and visual content, maintaining a balance between quality and efficiency
• Utilize appropriate software and tools to ensure seamless integration of various content elements, achieving a cohesive and polished final product
• Content Creation:
• Generating all content for IG Reels, TikTok, YT Shorts, LinkedIn, Twitter, and other platforms, with a proven track record of increasing audience engagement and size across these channels in both written and video formats