Senior B2B Lifecycle Marketing Manager, Pluralsight
$100.9-124.5k
More information about location
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$100.9-124.5k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- The ideal candidate will have a proven track record in B2B marketing campaign development and execution, strong analytical skills, and a deep understanding of aligning messaging to customer personas
- You will be detail-oriented and highly organized, a creative thinker and strong writer with a passion for building relationships and driving measurable results!
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You believe in continuous improvement and request frequent feedback from others
- An outstanding individual who excels at solving complex problems and possesses strong communication skills, capable of analyzing both specific details and overarching concepts
- Strong analytical skills, with the ability to translate data and insights into actionable marketing strategies and initiatives
- Your interpersonal skills allow you to influence at all levels of an organization. You can adapt to different departments and effectively manage internal and external partners in a fast-paced environment
- Creative thinking and innovation mindset, with a passion for staying ahead of industry trends and driving continuous improvement
- Requires a minimum of 8 years of related or equivalent experience; or 6+ years with an advanced degree
- Experience in B2B performance marketing experience, preferably within tech
- A successful track record in Omni channel campaign creation and execution targeting multiple personas, segments and geographic regions
- Bachelor’s degree in Marketing, Business Administration or related field preferred
- Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work
- Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow
What the job involves
- Reporting to the VP, B2B Marketing, this role will lead the development of comprehensive go-to-market omnichannel campaign strategies focused upon optimizing the customer journey from awareness to advocacy
- In this role, you will be responsible for developing and managing comprehensive lifecycle marketing strategies that enhance customer engagement, build growth opportunities, and conversion across various touchpoints
- Leveraging your expertise in data-driven marketing strategies and customer journey optimization, this role includes analyzing customer data to identify trends, crafting targeted campaigns that resonate with our audiences, and collaborating with cross-functional teams to ensure alignment and execution on messaging and goals
- You will leverage tools and platforms to automate marketing processes, track performance metrics, and refine strategies based on insights to achieve specific targets
- You will work alongside peers leading demand generation, product marketing, partner marketing, creative/copy and events to execute strategic campaigns to achieve pipeline and booking targets
- Develop comprehensive go-to-market strategies to deliver value proposition, positioning, and channels for optimal promotion across target segments
- Lead and manage the design, coordination, and optimization of B2B multi-channel marketing campaigns
- Understand the customer journey and how marketing efforts need to evolve to support growth and loyalty during key stages
- Identify and promote consistent messaging strategies to target audiences through various marketing methods and channels including email, media, web and events
- Develop and execute comprehensive lifecycle marketing strategies across various customer stages and personas to enhance customer engagement, retention, reactivation and win-back
- Leverage marketing automation tools to streamline processes, enhance delivery, and improve efficiency in campaign execution
- Work with demand gen to analyze customer data and behavior to identify trends and opportunities for targeted marketing initiatives, utilizing CRM tools and analytics platforms to deliver personalized and targeted communications throughout the customer journey
- Work closely with the core marketing disciplines - Creative, Site & Optimization, Media, Martech & Ops and External Communications - to ensure GTM strategies fall in line within holistic campaigns
- Define key performance metrics and develop reporting mechanisms to track the effectiveness of lifecycle marketing campaigns and track measurement through each customer touchpoint
- Partner with Customer teams to develop holistic strategies and campaigns to reduce customer churn and drive the strategy of customer communications to build loyalty
- Work closely with client teams to ensure cohesive messaging and a seamless customer experience
- Set a standard for supporting a data-driven culture that relies on data to make decisions and reports out results regularly
Application process
- Applications must be submitted within 90 days after the initial posting date to be considered
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company values
- Customer Obsessed: We understand our customers' needs, analyze market trends and competitors, and aim to exceed expectations to deliver exceptional value. Our commitment to customer satisfaction is the cornerstone of our success
- Aligned and Focused: We focus on quality execution of our strategic priorities, using our programs to stay coordinated and drive results. By setting aside lower-priority tasks, we ensure we follow through on our commitments
- Always Learning: We continuously improve our operations, expertise, and customer impact. We learn by studying both inside and outside the company, reviewing KPIs and data, reflecting on past experiences, and respectfully challenging each other
- Direct and Respectful: We provide honest, actionable, real-time feedback and hold each other accountable to deliver on our commitments in a constructive manner
Company HQ
Draper, UT
Articles
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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