Data Science Manager, Twilio
MMM/Econometrician
Cloud communications software
Job no longer available
Cloud communications software
1001+ employees
Job no longer available
1001+ employees
Company mission
To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.
Role
Who you are
- 6+ years of experience in marketing analytics, econometrics, or data science with a strong focus on marketing measurement
- Strong expertise in econometrics and regression modelling techniques with hands-on experience of Meta’s Robyn or Google’s Meridian packages
- Proficiency in Python and SQL for data analysis and modelling
- Proven track record of influencing marketing strategies through data-driven insights
- Solid understanding of digital and traditional media channels and their role in marketing effectiveness
- Strong communication and storytelling skills to translate analytical findings into business impact
- Demonstrated ability to present findings to both technical and non-technical audiences, with experience leading key technical projects
Desirable
- Experience with Bayesian modeling, causal inference, and advanced statistical techniques
- Prior experience in B2B marketing analytics
- Prior experience in a consulting or marketing agency environment is a plus, demonstrating the ability to apply MMM insights in diverse business contexts
What the job involves
- We are seeking a Data Science Manager to lead our Media Mix Modeling (MMM) efforts within the global marketing organization.
- This role is highly visible and will play a crucial part in shaping our media investment strategy, optimizing our marketing budget, and driving business growth
- You will partner with marketing, sales, finance, and product teams to generate actionable insights, enhance media performance, and improve marketing ROI
- Develop, validate, and maintain Media Mix Models (MMM) to measure the effectiveness of various marketing channels, including digital, TV, radio, OOH, and offline media
- Conduct advanced statistical and econometric analysis to quantify marketing effectiveness, forecast the impact of future marketing activities and recommend optimal budget allocations
- Partner with marketing, sales strategy and finance teams to translate model insights into actionable recommendations for campaign planning and budget allocation whilst ensuring insights align with broader business objectives
- Work with engineering teams to build scalable and automated pipelines for data ingestion, model training, and reporting as well as ensuring the availability of clean, structured, and reliable marketing data
- Explore and implement advanced modelling techniques such as Bayesian MMM, hierarchical modelling, and causal inference
- Present findings and insights to senior stakeholders, communicating complex concepts in a clear and actionable way
- Stay up to date with industry trends, emerging MMM methodologies, and data science best practices
Our take
Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.
From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.
With that said, aggressive expansion and lack of maturity in some of its products has impacted the company's efficiency, and like many of its peers it has been forced to restructure heavily to remain competitive. Coming out of this restructuring, the company will focus on profitability, streamlining decision making and R&D to put itself in good stead for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2015
$130m
SERIES E
Jun 2013
$70m
SERIES D
Total funding: $250.7m
Company benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
Company HQ
Financial District, San Francisco, CA
Leadership
Khozema Shipchandler
(CEO, not founder)Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.
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