Agency Director, Optimove
Positionless marketing platform
Be an early applicant
Positionless marketing platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To free marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Role
Who you are
- Bachelor’s degree in Marketing , Business or a related discipline
- MBA – an advantage
- 4+ years of experience in CRM Marketing leadership roles
- Marketing, CRM, or MarTech industry experience
- Strong customer-facing experience, including interaction with senior and executive-level stakeholders
- Demonstrated ability to operate hands-on while also thinking strategically and building for scale
- Experience in consulting, professional services, solutions engineering, or customer-facing strategic roles
- Proven experience working closely with Sales on complex, high-value enterprise deals- a strong advantage
- Experience building, launching, or scaling a new offering, practice, or initiative – a strong advantage
- Excellent interpersonal, communication, and presentation skills
What the job involves
- The Agency Director fills a critical role at Optimove, leading the Services side of Optimove’s Services-First sales initiative within Sales
- This role is responsible for embedding Services as a core part of Optimove’s commercial motion- supporting pre-sales activities, leading hands-on delivery for the first customers' onboarding to a new offering, and owning the post-sale client relationship, including leading ongoing work with the client and acting as a primary point of contact to ensure long-term success and satisfaction, and eventually building and leading a dedicated Services-First team as the initiative scales
- If you have a consulting or professional services background, strong customer-facing and commercial experience, and the ability to build something from the ground up while staying hands-on, this role offers a unique opportunity to shape a new strategic growth lever at Optimove
- Interacting closely with Sales, Services, Customer Success, Product, and senior customer stakeholders, this role requires a strong mix of analytical thinking, commercial acumen, delivery excellence, and leadership
- This position provides exposure to strategic enterprise deals, high-level executives, and the opportunity to design and scale a new Services-led GTM model within a fast-growing global organization
- Act as the Services lead for Optimove’s Services-First GTM initiative, owning Services involvement across the full customer lifecycle- from pre-sales through delivery and scale, as well as leading the ongoing client engagement post-sale and managing the client relationship
- Partner closely with Sales to support pre-sales discovery, solution design, and deal structuring. Define services scope, packaging, and value articulation, and participate in strategic commercial discussions to support deal success and revenue growth
- Take a hands-on role in onboarding and delivering services for the first wave of Services-First customers, ensuring strong execution, early value realization, and customer satisfaction
- Build and refine the Services-First offering, including service packages and engagement models, delivery frameworks, best practices, and success metrics
- Serve as a key feedback loop between Sales, Services, Product, and Customer Success to continuously improve the offering
- Once scale is achieved: Build, lead, and mentor a dedicated Services-First team
- Work cross-functionally to ensure alignment, strong execution, and consistent messaging across the organization
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan: Our mid-management enjoy ownership stake in the company, feel more connected to the company’s business goals and (hopefully) take part in the financial rewards of a big exit one day!
- Career Development: More than two-thirds of our top and middle managers were promoted from within the company. We encourage internal mobility between departments and offices.
- Diversity & Inclusion: Our executive-sponsored program is committed to promoting diversity and inclusion through mentorships, partnering with non-profits, and providing internal training for more inclusive practices.
- Health and Wellness: Employees enjoy a weekly in-house session with a physical trainer and periodic free wellness check-ups. Those who jog or bike to work have showers in the office.
- Company Social Events: The Optimove family enjoys exciting annual employee retreats, bi-weekly happy hours and breakfasts and lots of free food, parties and events throughout the year.
- Family (and Pet) Friendly: We value a healthy work-life balance, with flexible work hours, an annual summer camp for younger children and (well-behaved) kids and pets are welcome, when necessary.
Company HQ
Garment District, New York, NY
Leadership
Pini Yakuel
(Founder & CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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