Manager of Brand Strategy, Bally's Interactive
$95-125k
+ Annual bonus for eligible roles
More information about location
Digital arm of entertainment provider, Bally's Corporation
Job no longer available
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Job no longer available
$95-125k
+ Annual bonus for eligible roles
More information about location
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- 5+ years in brand management, strategy, or marketing (sports, entertainment, or gaming experience a plus)
- Proven track record of building challenger or breakthrough brands
- Excellent strategic thinker able to simplify complexity into sharp, actionable narratives
- Natural collaborator who thrives at the intersection of data, culture, and creativity
- Comfortable with speed and ambiguity – you see opportunity in the chaos
- Bold, confident voice with the ability to influence and inspire across all levels of the organization
- We’re looking for a Manager, Brand Strategy who thrives on shaking things up
What the job involves
- We’re looking for a Manager, Brand Strategy who thrives on shaking things up
- You’ll be the architect for our tone of voice, positioning, and presence in a crowded space. This isn’t a maintenance role, it’s a growth role. You’ll challenge conventions, ignite fresh creative platforms, and ensure that every touchpoint feels unapologetically Bally’s
- You’ll work across the organization to drive brand consistency and differentiation, turning strategy into action that fuels acquisition, loyalty, and advocacy
- Build & Evolve Brand Strategy: Define and refine our challenger brand positioning for Bally Bet and Monopoly Casino, ensuring we cut through in a saturated market
- Challenge the Norm: Identify where competitors play it safe and push our brands to go louder, bolder, and smarter
- Drive Campaigns that Matter: Manage the development and execution of 360-degree campaigns for Bally Bet and Monopoly Casino that fuel fan culture, not just ads
- Own the Playbook: Establish and maintain guidelines that empower internal and external teams, while leaving space for creativity
- Be a Champion for the Customer: Infuse player insights into every decision, ensuring Bally Bet and Monopoly Casino are always relevant, exciting, and fun
- Measure and Adapt: Track brand health and campaign performance, using data not just to report but to reimagine how we win
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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