Growth Marketing Manager, Jam City

• If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you
• 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing
• Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games
• Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies
• Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak)
• Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus
• Experience working in the social/mobile game industry is highly preferred
• On-site 5 days a week
• BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields

Desirable

• Jam City is on the hunt for an experienced Growth Marketing Manager, located at our Los Angeles office, to work on several of Jam City’s top-grossing mobile games. The perfect candidate will drive Jam City’s mobile marketing growth by leveraging data-driven UA, creative, and ASO strategies
• We are looking for a high-impact marketer who can collaborate with cross-functional teams, analyze the competitive landscape, optimize both organic and paid conversion funnels, and think forward with machine learning and AI across the complete user lifecycle
• Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs
• Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs
• ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion
• Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier
• Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence
• Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth