Head of Partner Marketing, Advania UK

• Senior partner marketing experience within B2B technology or IT services
• Strong experience operating within the Microsoft and other Tier 1 partner ecosystem
• Proven track record of hands‑on execution as well as strategic leadership
• Demonstrable people management experience, including managing senior roles
• Commercial mindset with clear understanding of sales motions and partner economics
• Comfortable operating at pace in a matrixed, growth‑oriented organisation
• Experience across UK and Ireland markets

Desirable

• The Head of Partner Marketing is responsible for defining and delivering Advania UKI’s partner marketing strategy, with a primary focus on Microsoft and other strategic technology partners
• The successful candidate will set direction, lead the function, and personally execute high‑impact partner marketing activity, from joint planning and campaign design through to hands‑on delivery, optimisation, and measurement
• The role leads and develops the partner marketing capability while remaining deeply embedded in day‑to‑day execution with partners, sales teams, and marketing colleagues
• Reporting to the Chief Marketing Officer, the role works closely with Partner, Sales, Sector, and Group teams, as well as Microsoft and other partner marketing counterparts
• Own the end‑to‑end partner marketing strategy across all business units and personally drive execution
• Translate strategy into hands‑on GTM plans, campaigns, and partner activity
• Stay actively involved in key initiatives rather than operating purely through delegation
• Balance long‑term planning with pace, pragmatism, and delivery
• Lead joint marketing planning with Microsoft and other priority partners
• Personally shape and deliver partner GTM motions including propositions, campaigns, launches, and events
• Build a practical, scalable operating rhythm across planning, delivery, reporting, and optimisation
• Act as senior escalation point while modelling a hands‑on, outcomes‑focused approach
• Act as the senior marketing interface to Microsoft and strategic partners in UKI
• Build trusted, working relationships with partner marketing and alliance leads
• Define and track partner marketing success across pipeline influence, revenue contribution, campaign performance, and partner engagement
• Make performance visible and actionable for marketing, sales, and partners
• What Success Looks Like:
• Partner marketing strategy translated into visible, measurable execution
• Strong Microsoft and partner relationships built on delivery, not plans
• Clear partner‑led differentiation in market
• Partner marketing recognised as a material contributor to pipeline and growth

• Contact: Caroline Askew, Talent Acquisition Manager – People and Talent