Creative Strategy, Zynga
Performance Marketing, 4 Month Contract
$40.00 and $50.00 Per Hour
Social game developer
Be an early applicant
Social game developer
1001+ employees
Be an early applicant
$40.00 and $50.00 Per Hour
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- This temporary role will require a mix of creative and performance marketing experience
- The ideal candidate has experience in the mobile game industry, a working knowledge of the levers that drive creative KPI improvement in user acquisition campaigns, and an understanding of the F2P mobile games business
- If you can commit to a vision for a creative strategy that innovates beyond optimization, favors the discovery of new practices over best practices, and is informed by historical data and competitive research, then please continue reading!
What the job involves
- Zynga is looking for a Contractor to join our global marketing team for 4 months to drive User Acquisition creative strategy across our portfolio of live games: Words with Friends, Zynga Poker, Harry Potter: Puzzles & Spells, Game of Thrones: Legends & more!
- Per - Cadence (6 weeks):
- Analyze UA creative performance and competitor creative trends to develop insights and identify opportunities that can be used to improve creative KPIs
- Lead creative planning discussions and decision-making
- Align with Product Marketing, ASO, and Product stakeholders to identify opportunities that benefit from UA creative support
- Collaborate with art leads to develop concepts that explore creative opportunity spaces
- Review and guide briefing with feedback specifically aimed at ensuring ads effectively execute against strategic objectives
- Define KPI targets for creative initiatives
- Ensure timely delivery of new creatives to UA
- Monthly:
- Provide updates to cross-functional stakeholders on UA creative strategy and production
- Package past work into digestible case studies that level up team-wide creative knowledge
- Guide and feedback monthly competitor research projects produced by Art teams
- Weekly:
- Attend meetings with UA, Art, Production, & Analysts to track production, UA performance, and creative needs/priorities
- Ad-Hoc:
- Lead creative strategy & production initiatives from conception to completion outside the scope of normal creative production
- Identify and implement process improvements across creative planning functions
- Define creative reporting needs
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across 175 countries and regions and over 80 million monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. Notable recent activity includes a collaboration with BBC Earth ahead of 2024's Earth day, and grant to develop actionable push notifications that enable gameplay without entering the application.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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