Product Marketing Manager, Meltwater

$88-93.5k

OTE

$80-85k

BASE

+ 10% discretionary annual bonus (subject to the terms of the applicable bonus plan).

Salesforce

Marketo

Intercom

Miro

Asana

Productboard

Senior and Expert level

Austin

Boston

Chicago

Media, social & consumer intelligence

Job no longer available

Media, social & consumer intelligence

1001+ employees

B2BArtificial IntelligenceMarketingDigital MediaSaaSSocial Media

Job no longer available

$88-93.5k

OTE

$80-85k

BASE

+ 10% discretionary annual bonus (subject to the terms of the applicable bonus plan).

Salesforce

Marketo

Intercom

Miro

Asana

Productboard

Senior and Expert level

Austin

Boston

Chicago

1001+ employees

B2BArtificial IntelligenceMarketingDigital MediaSaaSSocial Media

Company mission

To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.

Job

Company

Role

Who you are

We are seeking a dynamic and strategic Product Marketing Manager with a strong focus on Go-To-Market (GTM) strategies to join our growing team
Experience: 5+ years of product marketing experience in a SaaS environment, with a proven track record of successful GTM strategy development and execution
Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
Deep understanding of the SaaS industry, market trends, and customer needs
Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes
Familiarity with key industry focus areas, including Social Media Marketing, Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Artificial Intelligence (AI), and its application in traditional and social media MarTech
Experience with tools such as SalesHood, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io and Camtasia are advantageous
Strong analytical and strategic thinking abilities
Excellent written and verbal communication skills
Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills
Ability to work collaboratively across teams and manage multiple projects simultaneously
Knowledge:

What the job involves

The Product Marketing Manager role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future
In this full-time role, you will serve as a critical link between our product development, sales, customer success, and marketing teams
Your primary responsibility will be to develop and execute comprehensive GTM plans that effectively position our products in the market, drive adoption, and support revenue growth
GTM Strategy & Execution: Lead go-to-market planning for product launches and feature releases, including messaging, positioning, and cross-functional coordination
Content & Communication: Partner with the global Product Marketing team on messaging, customer comms, competitive intel, and content development. Communicate product updates and value impacts to internal teams and customers
Sales Enablement: Create compelling sales tools and collateral, including pitch decks, one-pagers, release notes, videos, etc., to empower the sales team and drive product adoption
Cross-Functional Collaboration: Partner with product management, engineering, sales, and customer success teams to ensure cohesive messaging and a unified approach to market
Customer Insights: Gather and analyze customer feedback and usage data to refine product positioning and inform future product development
Performance Metrics: Monitor and report on key performance indicators (KPIs) related to product marketing efforts, adjusting strategies as needed to optimize results

Our take

Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, allowing companies to make more informed marketing and operational decisions.

Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.

Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

3% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (2 rounds)

Dec 2023

$65m

GROWTH EQUITY VC

Mar 2019

$175m

GROWTH EQUITY VC

Total funding: $240m

Company HQ

Financial District, San Francisco, CA

Leadership

John Box

(CEO)

A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.

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