CRM Lifecycle Executive, Blue Light Card

Salary not provided

+ Bonus Scheme

HTML

Braze

Junior and Mid level

London

Leicester

More information about location

1-2 days a week in office (Cossington, Leicester / Holborn, London)

Scaling tech business offering market leading benefits

Be an early applicant

Scaling tech business offering market leading benefits

201-500 employees

B2CRetailMarketingAdvertising

Be an early applicant

Salary not provided

+ Bonus Scheme

HTML

Braze

Junior and Mid level

London

Leicester

More information about location

1-2 days a week in office (Cossington, Leicester / Holborn, London)

201-500 employees

B2CRetailMarketingAdvertising

Company mission

To become to destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.

Job

Company

Role

Who you are

Experience in CRM, email or lifecycle marketing, ideally within a digital or subscription-based environment
Hands-on experience with Braze CRM platform
Comfortable with A/B testing, and campaign performance metrics
A strong interest in lifecycle marketing, user journeys and improving customer experience
Highly organised and detail-oriented, with a test-and-learn mindset
Naturally curious, enthusiastic, and eager to learn
Experience using HTML, Liquid or other scripting/personalisation logic would be beneficial but not mandatory

What the job involves

We’re looking for a CRM Lifecycle Executive to join our growing CRM team to help build, execute and optimise our multi-channel marketing campaigns across the member lifecycle
You’ll report into the Senior Lifecycle CRM Manager, and you’ll support the team in delivering automated and ad hoc journeys that engage, retain and re-activate our diverse member base - from NHS staff to first responders and beyond
This is a hands-on role ideal for someone with solid campaign experience who wants to develop in a fast-paced, data-led environment
You’ll work with email, push and in-app channels (via Braze), get stuck into segmentation and personalisation, and help keep our journeys fresh, accurate and effective
Build and schedule lifecycle, transactional, and promotional campaigns across email, push, SMS and in-app messaging using Braze
Support large-scale automated journeys including onboarding, renewal, and win-back campaigns
Help maintain accurate, relevant content across all journeys, including updating offers and seasonal messaging
Assist with tagging, segmentation and personalisation to ensure dynamic content appears correctly for all users
Monitor performance of live journeys and help identify areas for improvement or testing
Coordinate closely with internal teams including Product, Member Services, and Legal to ensure CRM journeys meet business and compliance needs
Support campaign QA and end-to-end testing – especially for logic-heavy or segmented workflows
Contribute to campaign reporting, helping the team understand what’s working and where to iterate

Salary benchmarks

Our take

Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.

To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.

With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.

Steph

Company Specialist at Welcome to the Jungle

Insights

Trustpilot (4.6)

Company

Company benefits

25 days annual leave plus public holidays
Buy and sell holiday scheme
Hybrid working
Additional day off for your birthday
Great social events e.g. Christmas party, family fun day, summer party
Modern office space (games area, book club, free drinks/snacks)
Free onsite parking
Company bonus scheme
Group pension plan
Life assurance (4 x salary)
Competitive salaries inclusive of the "Blue Light Card Living Wage"
Enhanced maternity, paternity, sick pay
Colleague referral scheme
Learning & development opportunities
Blue Light Card annual "Shining Star Awards"
Private medical insurance
Health cash plan
Colleague assistance programme
Mental health first aiders & awareness sessions
Onsite gym (free HIIT & stretch classes)
5-a-side football
Your own Blue Light Card and exclusive access to thousands of discounts

Articles

Blue Light Card website 'crashes' as teachers realise they're eligible for discounts

Private Equity firm Inflexion and Blue Light Card

Leadership

Alidad Moghaddam

(CEO)

Alidad Moghaddam is a London-based tech CEO, VC & PE operating advisor, board member, and investor. His career spans start-ups, scale-ups, growth companies and large global enterprises.

Diversity, Equity & Inclusion at Blue Light Card

Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.

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