Digital Marketing Manager, Kentik
$125-175k
+ Stock Options
Network observability, security, and performance
Open for applications
Network observability, security, and performance
201-500 employees
Open for applications
$125-175k
+ Stock Options
201-500 employees
Company mission
To provide clients with an infrastructure visibility solution to make their business-critical operations run seamlessly.
Role
Who you are
- The ideal candidate is competent in both strategy and execution, with a proven track record in developing comprehensive multi-channel digital marketing strategies tailored to enterprise audiences
- 7+ years of experience in being directly accountable for developing and executing paid media strategies in global markets
- Strong writing, editing, and proofreading skills with rigorous attention to grammar, spelling, and punctuation
- Background in B2B tech marketing, familiarity with the enterprise software buying cycle and what motivates our ICP/personas strongly preferred
- Deep understanding of paid media metrics, industry benchmarks, and measurement methodologies
- Proficient in AdTech and MarTech (e.g., Google Ads, Facebook Ads, Google Analytics, Marketo, 6sense, etc.)
- Adept at using technology and AI in various forms to make data-driven decisions and/or create efficiencies
- Growth and experimentation mindset; willingness to learn, explore, and implement new methods to reach our audiences
- Highly strategic and data-driven with a growth and analytical mindset; impeccable attention to detail, deadlines, and accuracy
- Team player, able to lead and drive progress in a collaborative environment with both internal and external stakeholders
What the job involves
- Kentik is seeking a results-driven Digital Marketing Manager to own the strategy, execution, and performance of paid marketing channels
- This role requires a strategic thinker with hands-on expertise in designing and managing high-impact paid campaigns that drive measurable results across global markets
- Working closely with cross-functional teams and an external agency, you will take ownership of paid search, paid social, and display advertising channels
- Create a well-documented digital advertising strategy and execution plan that includes paid search (Google Ads), social (LinkedIn, Meta, YouTube, Reddit), display, and programmatic advertising
- Partner with cross-functional teams and an external agency to execute paid digital strategies and campaigns and constantly test, measure, and optimize to improve ROAS
- Own and meticulously manage a digital advertising budget, ensuring the optimal spend mix across segments, channels, and geos to achieve growth targets
- Create and manage an advertising calendar that provides visibility into ads running, duration, and schedule for new and/or refreshed creative
- Provide consistent and actionable performance analysis; present insights and recommendations to improve results; and partner with cross-functional teams to implement optimizations
- Oversee the management and flawless execution of an external agency; ensure priorities are clear, data is validated, performance is tracked, and goals are achieved
- Stay current with the latest digital marketing trends, tools, and technologies to maintain a competitive edge
Our take
The rise in internet use has resulted in an often unmanageable amount of network traffic across websites, data centers, and most recently cloud services. The resulting mass of information from this is problematic to interpret and thus difficult to use for troubleshooting and engagement insights.
Kentik provides an integrated network monitoring dashboard for enterprises that helps provide visual data illustrations and insights based on traffic. This allows administrators to identify bottlenecks in their networks, whilst providing opportunities to provide cyber protection and monitor customer experiences.
The Kentik dashboard’s approach to network management is unique due to its focus on the visualization of information. This allows insights regarding network limitations and bottlenecks to be understandable and manageable to enterprises regardless of whether staff has knowledge in networking data.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$40m
SERIES C
May 2020
$23.5m
LATE VC
Total funding: $101.7m
Company benefits
- Dental and vision insurance
- Parental leave
- Stock options
- Flexible paid time off
- 401k plan
- Work from home opportunities
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Avi Freedman
(CEO)Avi started their career as a Systems Administrator at United Engineers and Constructors, prior to spending 10 years as CEO of Netaxs Internet Services. They founded readnews.com and left their role as CTO of ServerCentral to co-found Kentik in January 2014.
Justin Biegel
(COO)Justin spent almost 4 years as VP of Business Development at InvisbleHand Networks before working as a University of Maryland Researcher for 2 years. After 3 years at Internap, they co-founded Kentik 2014 and serve as COO.
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