Senior Technical Product Manager, ByHeart
Retention
$135-150k
Plus equity and a discretionary performance based annual cash bonus
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$135-150k
Plus equity and a discretionary performance based annual cash bonus
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- The ideal candidate blends a rigorous, data-driven approach with a growth mindset while embodying our commitment to innovation and continuous improvement
- You bring 5+ years of experience in digital product management or a related field
- You hold a Bachelor’s degree in Business, Computer Science, Engineering, or a related discipline
- You have demonstrated success in conceptualizing, developing, and scaling product features that drive measurable improvements in customer engagement and business performance
- You have a proven ability to craft and execute a product strategy that effectively balances long-term vision with agile, short-term experimentation
- You are an analytical thinker who leverages both qualitative and quantitative data to drive product decisions, with hands-on experience in A/B testing, user research, and analytics tools such as Convert, Optimizely, Amplitude, or Google Analytics
- You excel as a cross-functional collaborator, translating business needs into technical requirements and working effectively with design, development, creative, and operational
What the job involves
- Reports To: Senior Director, E-Commerce & Digital Product
- Start Date: ASAP
- ByHeart is seeking a Senior Technical Product Manager (TPM), Retention to join our team as we deliver on our promise to give parents peace of mind in feeding
- As an advocate for our customers, you’ll collaborate cross-functionally to define, build, and launch new digital features that deliver subscription flexibility and personalized education to parents
- Design and Refine Prioritization Frameworks: Develop and refine frameworks for product features, balancing estimated business impact with technical complexity to drive long-term LTV growth and reduce churn
- Collaborate on Strategic Vision: Work with the Retention and Acquisition teams to define and execute the overall strategic vision for customer retention
- Subscription Architecture Subject Matter Expert: Gain a deep understanding of our subscription platform’s architecture and serve as technical SME. While experience with tools like OrderGroove and Shopify is valued, expertise in similar subscription stacks is also recognized
- Analyze and Iterate: Analyze customer feedback, product data, and market benchmarks to identify opportunities for improving subscription engagement and retention, employing hypothesis-driven experimentation to iterate quickly and effectively
- Define and Monitor KPIs: Establish and track key performance indicators (KPIs) such as LTV, churn rates, and engagement metrics, and communicate actionable insights to stakeholders to guide strategic product enhancements
- Industry Leader: Track emerging trends, competitive strategies, and technological advancements in subscription tools and technology to refine product offerings, improve customer experience, and sustain our competitive differentiation
- Collaborate with Partners: Work closely with external vendors and agency partners to deliver on our retention goals through our digital product initiatives
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$95m
LATE VC
Jul 2021
$90m
SERIES B
Total funding: $255m
Company HQ
Hudson Square, New York, NY
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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