Business Development Manager, Croud
Plus discretionary annual performance based incentive, sale commission on completion of the three-month probation period
3+ days a week in office
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
Plus discretionary annual performance based incentive, sale commission on completion of the three-month probation period
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- A self starter who brings energy and enthusiasm to their work
- Competent networker who can freely start new conversations with ease
- Proven track record of success in business development or consultative sales within a digital marketing or agency environment
- Strong commercial acumen and the ability to identify and shape complex opportunities
- Demonstrated ability to engage and influence C-suite and senior stakeholders with confidence and credibility
- An understanding of the digital marketing landscape, including emerging trends, client pain points, and Croud’s key channel proposition
- Experience in pitch processes including; briefing, proposal development, and presentation delivery is a bonus
- Collaborative and inclusive team player who thrives in a fast-paced environment and enjoys mentoring others
- Results-oriented with a proactive mindset and a passion for driving growth
What the job involves
- We are seeking a dynamic Business Development Manager at Croud. The role reports to the Head of Business Development, and as a key member of the sales team, you will shape how the agency explores the market to surface new revenue opportunities
- You will take a leading role in accelerating new business growth across the agency; owning and driving high-value opportunities from generation through to conversion, developing bespoke proposals, playing a role in complex pitch processes from time to time, and forging lasting relationships with senior client stakeholders
- Working closely with marketing, channel specialists, and senior leadership, you will play a key part in shaping and executing our EMEA new business strategy, identifying growth sectors and driving measurable impact on Croud’s revenue targets
- Leading the development and execution of tailored business development strategies and campaigns, including researching and identifying prospective clients that align with broader commercial goals
- Representing Croud at industry events, roundtables, and key networking opportunities, strengthening the agency’s visibility and reputation in-market
- Managing opportunities from qualified lead through to pitch, including negotiation and contract close where required
- Collaborating with internal stakeholders to craft compelling proposals and pitches that clearly articulate Croud’s value and differentiation
- Partnering with the marketing and channel teams to ensure cohesive messaging and high-impact campaigns targeting key verticals
- Tracking industry trends and introducing innovative solutions to strengthen sales conversations and thought leadership
- Leveraging bespoke case studies, client success stories and thought leadership materials through collaboration with PR and communications teams to share stories of innovation, product launches and data-led insights, helping position Croud as a trusted partner in the market
- Regularly reporting on pipeline performance, opportunity progression, and market insights to senior stakeholders
- Maintaining accurate, timely CRM records to ensure visibility across teams and informing reporting and forecasting
- Regularly updating the lead generation tracker, monitoring personal KPIs related to new conversations, events attended, meetings/calls, and generated opportunities
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.5m
LATE VC
Total funding: $40.5m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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