Senior Marketing Content Writer, Turo
B2B
$111-125k
Plus equity
Car sharing marketplace
Job no longer available
Car sharing marketplace
1001+ employees
Job no longer available
$111-125k
Plus equity
1001+ employees
Company mission
Turo's mission is to put the world's cars to better use.
Role
Who you are
- A writing portfolio is required for consideration for this role; local Bay Area candidates preferred
- 5+ years of copy and content writing experience
- Strong writer, editor, and proofreader, with experience in the tech world and proven B2B experience (consumer marketplace experience a big plus!)
- Strong command of business, tech, and financial concepts
- Demonstrated knowledge of style guides and brand guide usage
- Strong attention to detail and an eagle eye for proofreading
- Understanding of B2B tones and messaging approaches
- Understanding of content hierarchy, customer-centric messaging philosophies, branding, user experience, and content dissemination strategies
- Demonstrated ability to distill complex concepts into simple, approachable, human language
- Ability to work both collaboratively and independently
- A strong, diverse portfolio of work
- Confident, well spoken thought partner who can establish relationships and collaborate with thought partners across the org
What the job involves
- We’re looking for an experienced Senior B2B Marketing Content Writer to create crisp, compelling, clear, and action-driving content for a business-minded audience
- Short form, long form, and everything in between, the Senior Marketing Content Writer (B2B) will be a versatile and technically adept writer to draft copy and content deliverables for the Turo host community, an entrepreneurial group who are building car sharing businesses on Turo
- This writer will work closely with marketing, brand design, product, legal, and leadership to work on a variety of high-impact deliverables, from landing pages, emails, and educational guides to testimonials and business insights content like whitepapers and case studies
- This role is an outstanding opportunity to join our growing in-house brand creative studio to cultivate your editorial and creative skills and help sculpt the evolving Turo brand
- Ideate, write, edit, and quality assure host-side copy and content marketing initiatives across various stages of the marketing funnel (engagement, acquisition, retention, evangelization), partnering closely with design and marketing management on creative strategy and execution
- Execute product marketing campaigns to drive adoption and buzz (emails, push notifications, landing pages, etc.), collaborating closely with Product
- Help develop and define our host-specific language stack, specifically around financing, insurance, and professional services offerings
- Step in to support overflow requests as needed
- Proofread/copyedit marketing materials or written collateral by other writers or external contractors — strong technical ability and understanding of grammar, tone, and style is essential
- Help maintain our internal lexicon and editorial style guide
Our take
Turo is the world’s largest car rental marketplace. The comparisons with AirBnb are obvious but not unfounded - ‘hosts’ make their cars available to ‘guests’ who benefit from short-term rentals without the cost of purchasing their own automobile.
The startup has reinvented the car-rental marketplace, previously dominated by incumbents like Avis. By allowing users to rent directly from the car owner themselves, Turo is bringing transparency, efficiency, and liquidity to the industry while hosts earn additional income.
Perhaps one of the biggest challenges the company needs to overcome is similar to those that plagued other major sharing-economy companies like Uber - regulation. Specifically Turo faces disputes over bad-faith hosts and from incumbent players, especially regarding airport use. Since its 2022 IPO, Turo has been eyeing further global expansion and targeting a series of strategic acquisitions and partnerships which will expand its product suite for hosts and guests alike.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2020
$30m
SERIES E
Jul 2019
$250m
SERIES E
Total funding: $464m
Company benefits
- Dental, and vision coverage
- Time off to volunteer
- Travel credit each month to grab a car and go explore
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Union Square, San Francisco, CA
Leadership
Andre Haddad
(CEO, not founder)Previously worked for 10 years at eBay, holding various positions such as CEO - Shopping.com & Vice President - User Experience & Design.
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