Senior Growth Marketer, Softr
Fully remote (US, Canada or Europe)
Build custom business software without code
Open for applications
Build custom business software without code
21-100 employees
Open for applications
21-100 employees
Company mission
To democratize engineering genius and empower 99% of the world, who can't code, to create custom apps for their business or life.
Role
Who you are
- Experienced with horizontal, PLG-type SaaS companies. Ideally, you have helped early-stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond
- Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics. Help us scale channels that work for us, and figure out what other channels we should experiment and find fit
- Passion for no-code and automation and the audience we serve. We’re looking for someone excited about the no-code space and who wants to dive deep into understanding our audience. Bonus points if you’ve used no-code and automation platforms meaningfully (for work, side projects, we want to learn about them all)
- Excellent written and verbal communication skills. We’re a 100% remote team, and writing is our primary means of communication at Softr. And we talk to customers a lot, so you must be strong in communicating with them and gathering insights in real-time
- Love for solving problems. Our customers range from individuals to some of the Fortune 500 companies, and they are all unique. You are able to understand their specific needs, answer questions, and solve problems on the fly
- You care deeply about users. You are customer-centric and have experience building and maintaining relationships with complex, multi-geographical customers. You are a customer-focused marketer and want to understand and connect with our audience deeply to inform our marketing strategy
- Urgency is your mindset. We look for people who act with speed in everything they do, yet never lose sight of the bigger picture. As a part of a fast-growing company, you’ll juggle a variety of initiatives at once, and as a part of a distributed team, you’ll be trusted to work with minimal supervision. You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change. You will also have strong decision-making skills
- Strategic and scrappy. As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands-on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company
What the job involves
- Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C)
- Help increase customer acquisition, engagement and retention
- Run experiments in different marketing channels to help identify what works best for Softr's business and product
- Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.)
- Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization. Define and report on metrics regularly to the leadership team
- Collaborate and partner with the product team on in-product growth topics, and with the community on community-driven initiatives
- Grow the Softr customer base through co-marketing opportunities with other companies and partnerships (e.g. with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts), in collaboration with our Community Lead
Our take
Softr is part of a growing trend: no-code tools that let anyone build apps without the need for a developer. With small businesses typically facing tighter budgets and a shortage of tech talent, tools like Softr are helping non-technical teams (think HR and marketing) build internal tools and client portals quickly and affordably.
Originally built to work with Airtable, Softr now supports a wide range of data sources like Google Sheets, Notion, and SQL databases. And its drag-and-drop interface makes it easy to build apps using blocks for forms, tables, charts, and more.
Since founding in 2020, the company has grown to over 600,000 users and 5,000 paying customers, all without a sales team. And following a funding round back in 2022, the company is almost profitable. With new features like built-in tables and workflows coming soon, Softr is gearing up for even more success.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jan 2022
$13.5m
SERIES A
Jan 2021
$2.2m
SEED
Total funding: $15.7m
Company benefits
- Fully remote and flexible work schedule
- Equity options
- Home workspace setup budget
- Paid time off policies
Company values
- Customer obsession: We care deeply about our users. We build relationships and understand and connect with our users deeply to inform our company, product, and marketing strategy. We exist and succeed in the world because of our users and customers
- Quality over quantity: We care about results vs. number of hours worked. Every one of us is critical to our success, and everyone’s work should have an impact. We like to stay lean - in our team hierarchy, decisions, and how we operate the company
- Bias towards action: We have a doer mentality. Urgency is our mindset. While others plan, we execute. We launch things, test, learn, improve, and iterate fast
Company HQ
Alt-Treptow, Berlin, Germany
Leadership
Mariam Hakobyan
(Co-Founder & CEO)Previously the Head of Technology at Scout24 Group, Tech Lead/Senior Software Engineer and Head of Engineering at Awin Global, and Senior Cloud Engineer at Zimory.
Artur Mkrtchyan
(Co-Founder & CTO)Previously spent 5 years at Zalando, initially joining as a Delivery Lead before becoming a Product Development Lead and then Director of Engineering. While there, they also served as the CTO/CPO at Collabary by Zalando. They also spent almost 3 years at PayPal as a Software Engineering Team Lead.
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