Partner Marketing Manager, Affirm
$142-210k
Salary dependent on location. + ESPP
More information about location
POS installment loans
Posted today
POS installment loans
1001+ employees
Posted today
$142-210k
Salary dependent on location. + ESPP
More information about location
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- At least 7+ years in Partner, Performance marketing, Affiliate or Product Marketing experience
- Experience working with partners to co-develop plans and launch marketing programs across multiple media channels
- Experience with CPA, CPC, CPL, and CPM payment models
- A clear understanding of affiliate tracking models, tools, and platforms
- Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results
- Background using performance analytics to continuously optimize
- Excellent interpersonal and communication skills to work effectively cross-functionally
- Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results
- Motivated self-starter always looking to share acquired knowledge with others
- Understanding of the paid media landscape including cross-media strategy, planning and measurement
- Experience writing creative briefs, testing creative and adapting based on insights
- Experience working with online retail, merchandising, and customer acquisition
- Expertise in both online and in-store retail marketing
- Experience marketing across North America, particularly US and Canada, preferred
- Experience in the home, fitness, consumer electronics, and fashion industries a plus
What the job involves
- Affirm is seeking a dynamic and passionate Partner Marketing Manager to drive co-marketing initiatives in partnership with our valued merchants across North America
- You will execute strategic cross-channel marketing campaigns that align with our shared marketing goals and objectives
- You’ll use the Affirm marketplace as a performance marketing tool and source of valuable user acquisition for merchants
- You'll work closely with external and internal cross-functional teams including Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, and Legal and Compliance to ideate, plan, and deliver impactful campaigns aimed at driving GMV (gross merchandise volume), awareness, new user acquisition, and increasing lifetime value
- You should feel comfortable working across several different industries including home, fitness, electronics, fashion, and omnichannel retail
- You’re a strategic marketer who’s eager to navigate complex challenges and are equipped to build strong, long-term relationships with marketing counterparts
- Develop and execute a wide range of full-funnel co-marketing campaigns across categories and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally
- Nurture marketing relationships with a set of merchant partners, proactively seeking innovative opportunities to optimize performance and accelerate growth
- Deliver creative strategies to drive affiliate revenue growth through the Affirm marketplace
- Provide analysis and insights to internal and external stakeholders to drive further affiliate in marketplace adoption, stronger partnerships and program optimization
- Serve as a merchant advocate and partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state
- Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners
- Identify campaign targets driven by business goals focused on acquisition, engagement and loan takeup
- Work closely with the media agency, growth marketing and brand to develop performant media plans and engaging content
- Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more
- Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boasting over 21M consumers and 337,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
- Supportive Communities: Get involved with our employee resource groups and community groups
- Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country
- Generous Time Off: Take the time you need when life happens
- Health Benefits: Get a plan that fits your needs
- Mental Healthcare: Take care of your mind with great mental health programs
- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & Development: Engage in exciting learning programs to level up your growth
Company HQ
Chinatown, San Francisco, CA
Leadership
Max Levchin
(Co-Founder & CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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