Field Marketing Manager, Branch
EMEA
More information about location
Mobile app marketing software
Job no longer available
Mobile app marketing software
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To help clients increase their conversion rates, decrease wastage, and boost revenue.
Role
Who you are
- 3-5 years + of marketing programs experience with at least 1-2 years experience building and launching ABM Marketing campaigns including events and webinars
- Hustle and ownership. Someone who is adaptable and can live in chaos and truly own a program and take it to the next level
- Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented
- Flawless task management skills, with an eye for detail and quality
- Experience engaging senior business buyers at every funnel stage over long sales cycles
- A track record of success in participating in field marketing campaigns and working with partners
- A data-driven mindset and a rigorous process for testing, measuring and optimizing programs
- Excellent communication and writing skills
- Experience with an email / marketing automation platform preferred
- Bachelor's degree preferred
- Proficiency in MS Word, Excel, PowerPoint, and Google Docs
- Experience working in the SaaS/ Martech industry is preferred
What the job involves
- As a Field Marketing Manager, EMEA at Branch, you will own and manage our pipeline-generating programs for Branch’s International Business across EMEA markets, reporting into the Marketing Director, International Business.
- The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact within a small, focused marketing team
- Craft and execute targeted marketing programs to meet the regional goals, including but not limited to events, digital marketing, account-based marketing and email programs etc
- Manage all elements of the marketing plan, including planning, messaging, execution, logistics and reporting
- Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently
- Partner with our teams to source participants, presenters, and speakers for all our programs
- Innovate and experiment with novel ways to engage our audience
- Support follow up activities in close collaboration with the broader Sales team and report on program feedback, ROI as well as iterations on future activities
- Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event
- Manage all event and direct mail logistics as necessary and be looking at developing vendors within the region
- Grow the prospect database of addressable leads within the region
- Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations
- Travel to and from events for on-site management/coordination (10%-15% of the time)
Salary benchmarks
Our take
Providing a unified mobile experience to users can be difficult and expensive for many companies. Branch solves this problem with its linking and attribution platform, allowing companies to gain, track and keep mobile app users.
When it first launched, Branch focused solely on delivering a comprehensive multi-platform linking solution that takes consumers to their relevant destination. Since then, its solution has expanded, and now offers increased user engagement and holistic marketing measurements. This has allowed the company to scale its user base, and to grow its existing relationships. Branch now serves over 100,000 apps and boasts more than three billion monthly users. Its impressive client list includes Airbnb, NBC and Adobe.
Branch raised a further $300 million in funding in early 2022, pushing its valuation to $4 billion. The company intends to use that money to invest further in its mobile linking program and other products. This will ensure that Branch remains a key player in the mobile marketing space, despite alleged attempts by Google to block its software on Android smartphones, due to apparent conflicts with Branch's mobile experience tools. Branch's friction with Google however, only goes to show how it is disrupting the monopoly Google has over mobile experiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2022
$300m
LATE VC
Sep 2019
$125m
SERIES E
Total funding: $667.1m
Company benefits
- Work from home opportunities
- Medical/Dental/Vision Coverage
- Home Office & Annual Professional Development Stipend
- And More (Varies by Location)
- Catered lunches
- Flexible vacation policy
- Professional development
Company HQ
Ventura, Palo Alto, CA
Leadership
Alex Austin
(Board Member & Co-Founder)Was a Process Development Engineer at MiaSole and a Software Developer at Cogwheel Labs for 1 year. Served as CEO of Kindred Prints.
Dmitri Gaskin
(Director of Discovery & Co-Founder)Previously worked as a Programmer at Mapbox and a Software Engineer at Kindred Prints.
Mike Molinet
(Co-Founder)Previously served as a Product Development Engineer at 3M and co-founded Kindred Prints. Was also a Founder of Minnesota Network of Young Entrepreneurs until January 2017.
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