Product Marketing Lead, Encord
First product-marketer for fastest-growing AI tooling scale-up.
$130-200k
Offers equity
3+ days a week in office (North Beach)
Data platform for AI training
Job no longer available
Data platform for AI training
101-200 employees
Job no longer available
$130-200k
Offers equity
3+ days a week in office (North Beach)
101-200 employees
Company mission
To solve AI alignment by tackling the real bottleneck: data quality.
Role
Who you are
- 5+ years of deep technical product marketing experience with proven success in AI/ML, data science, or cloud computing environments — ideally with early-stage AI startup experience
- You're both strategist and operator — comfortable developing strategic positioning frameworks whilst executing hands-on campaign work that directly impacts pipeline
- Data-driven decision maker — you leverage analytics to guide strategic decisions and measure GTM performance, not just intuition
- Executive presence — comfortable engaging with C-level prospects, industry analysts, and internal leadership on strategic positioning
- Domain expertise in AI/ML infrastructure — understanding of how enterprise AI teams evaluate and adopt data platforms, with ability to speak credibly to technical audiences
- Voice of customer mindset — you thrive on understanding market dynamics and translating complex competitive landscapes into winning sales strategies
What the job involves
- We're looking for a strategic, product-focused PML to own and scale messaging for the Encord Platform. Reporting to our VP of Marketing, this is a high-impact role where you'll shape how the world's leading AI & data teams understand and adopt our platform
- Drive innovation at scale — You'll create breakthrough positioning and innovative programmes that help leading companies create new opportunities with AI data infrastructure, working in close partnership with Product, Sales, and executive leadership
- Own competitive differentiation — You'll become the strategic intelligence behind our market positioning, directly engaging with customers, analysts, and industry leaders to synthesise competitive advantages into winning GTM strategies
- Data-driven impact — Leverage analytics to identify opportunities, guide strategic decisions, and measure the performance of your go-to-market activities whilst driving qualified pipeline as our primary success metric
- Execute breakthrough campaigns — Be accountable for the success of high-profile product launches and go-to-market campaigns requiring cross-functional collaboration
- Build strategic positioning — Engage directly with customers, analysts, and industry leaders to gather insights that inform competitive positioning and product strategy decisions
- Create compelling technical narratives — Distill complex AI infrastructure capabilities into clear, persuasive messaging that drives buying decisions across technical and executive buyer personas
- Drive qualified pipeline through data-driven content strategies whilst tracking message adoption, competitive win rates, and sales enablement effectiveness
- Lead thought leadership initiatives — Partner with executive team on industry positioning, conference speaking, and analyst relations that establish Encord as the definitive AI data platform
Our take
It has become increasingly clear that the next generation of AI applications will be driven by data-centric approaches concentrated around training data creation, management, and evaluation. Crucial within this process is the annotation or 'labelling' of data. Traditionally, such annotation has been left to human workers, which has historically made this part of the process of AI development expensive, slow, and difficult to scale.
Encord offers a computer vision annotation platform that automates a number of manual labelling tasks. Its suite of tools is designed for collaboration across roles and teams, from domain-expert annotators to project managers and machine learning engineers. This allows companies to iterate 10x faster, and develop and deploy high performing models in less time whilst saving on annotation costs.
Demand is clearly there: since its launch in 2020, Encord has facilitated the annotation of more than 100 million frames and images and served customers in verticals such as medical imaging, smart cities, sports analytics and satellite imaging. Furthermore, usage is scaling rapidly, with the number of labels generated on the platform growing ~70% month-over-month.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2026
$60m
SERIES C
Aug 2024
$30m
SERIES B
Total funding: $107.2m
Company benefits
- Competitive salary, commission, and meaningful equity in a high-growth startup
- Strong in-person culture: 3–5 days/week in our London, SF, and NYC offices
- Flexible PTO to fully recharge
- Annual learning & development budget
- Frequent travel opportunities across the U.S., London, and Europe
- Bi-annual company offsites, twice-weekly team lunches, and monthly socials
- Company lunches twice a week
- Clear, accelerated growth opportunities as the company scales rapidly
- Comprehensive health, dental, and vision coverage
Company HQ
North Beach, San Francisco
Articles
Leadership
Eric Landau
(CEO)With MScs from Harvard and Stanford, Eric spent 8+ years as a senior quant at DRW deploying ML at scale—before co-founding Encord to make data the core of AI development.
Ulrik Stig Hansen
(President)Ulrik spent 3+ years in Sales & Trading at J.P. Morgan and holds science master’s degrees from UCL and Imperial—before co-founding Encord to transform how AI handles data.
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