Field & Channel Marketing Manager, Veeam
Germany
Data backup & recovery platform
Be an early applicant
Data backup & recovery platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- High-energy self-starter with a can-do attitude, quick to learn and thrive in a fast-paced, evolving environment
- 5-8 years of B2B marketing experience, ideally in IT or SaaS, with strong collaboration with sales and channel teams
- Experience with CRM and Marketing Automation systems, including lead and opportunity tracking and campaign management
- Curiosity and passion for customers, partners, and marketing trends, with the ability to effectively communicate to target audiences
- Fluent in German and English, both written and verbal
- Results-oriented with an insights-driven approach
What the job involves
- As a Field & Channel Marketing Manager for our Volume segment, small and medium sized business, within the EMEA Central Marketing Team, you will be responsible for developing and executing marketing activities that drive brand awareness and pipeline generation across Germany
- This role requires a growth mindset, combined with storytelling, communication, and strong execution capabilities that drive impact
- You will partner with the regional field and channel sales teams to execute local objectives and strengthen Veeam's position in the market
- Analyze market trends and monitor competitor activity to inform strategic planning and campaign development
- Deepen understanding of regional customer personas, preferences, and buying behaviors
- Deepen understanding of the customer lifecycle and sales process, and indirect sales model
- Drive quarterly marketing plans for our small and medium-sized segment
- Drive quarterly marketing plans with our distributors and top partners
- Create and execute local integrated marketing campaigns that generate demand and increase brand preference
- Collaborate with EMEA Partner Marketing team to activate joint programs that boost partner engagement and co-sell opportunities
- Measure and analyze campaign and event performance, providing regular reporting on KPIs and ROI
- Work closely with sales and channel leadership to analyze pipeline metrics and develop targeted initiatives that accelerate deal closure
- Build and maintain strong relationships with key internal and external stakeholders
- Provide marketing support to channel partners and distributors, ensuring consistent messaging across all partner activities
- Educate sales and channel teams about local customer buying behaviors and B2B marketing trends in the German market
- Educate sales & channel teams about the Veeam positioning and campaigns
Our take
The increasing reliance of businesses on data and the growing volume of data generated make organizations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying backups for virtual machines, achieving any recovery objective, maximizing investments, and reducing management overhead.
Recently, Veeam has introduced over 30 product updates, including cloud-native solutions to protect data across AWS, Azure, and Google Cloud. The company currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000, with clients like Fujitsu, Siemens, and VW.
The acquisition by Insight Partners in 2020 enables Veeam to expand into new markets, fueling its continued growth. Veeam is poised to remain a leader by driving industry innovation and staying ahead of increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(CEO, not founder)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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