Field & Channel Marketing Manager, Veeam
Germany
Data backup & recovery platform
Job no longer available
Data backup & recovery platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- High-energy self-starter with a can-do attitude, quick to learn and thrive in a fast-paced, evolving environment
- 5-8 years of B2B marketing experience, ideally in IT or SaaS, with strong collaboration with sales and channel teams
- Experience with CRM and Marketing Automation systems, including lead and opportunity tracking and campaign management
- Curiosity and passion for customers, partners, and marketing trends, with the ability to effectively communicate to target audiences
- Fluent in German and English, both written and verbal
- Results-oriented with an insights-driven approach
What the job involves
- As a Field & Channel Marketing Manager for our Volume segment, small and medium sized business, within the EMEA Central Marketing Team, you will be responsible for developing and executing marketing activities that drive brand awareness and pipeline generation across Germany
- This role requires a growth mindset, combined with storytelling, communication, and strong execution capabilities that drive impact
- You will partner with the regional field and channel sales teams to execute local objectives and strengthen Veeam's position in the market
- Analyze market trends and monitor competitor activity to inform strategic planning and campaign development
- Deepen understanding of regional customer personas, preferences, and buying behaviors
- Deepen understanding of the customer lifecycle and sales process, and indirect sales model
- Drive quarterly marketing plans for our small and medium-sized segment
- Drive quarterly marketing plans with our distributors and top partners
- Create and execute local integrated marketing campaigns that generate demand and increase brand preference
- Collaborate with EMEA Partner Marketing team to activate joint programs that boost partner engagement and co-sell opportunities
- Measure and analyze campaign and event performance, providing regular reporting on KPIs and ROI
- Work closely with sales and channel leadership to analyze pipeline metrics and develop targeted initiatives that accelerate deal closure
- Build and maintain strong relationships with key internal and external stakeholders
- Provide marketing support to channel partners and distributors, ensuring consistent messaging across all partner activities
- Educate sales and channel teams about local customer buying behaviors and B2B marketing trends in the German market
- Educate sales & channel teams about the Veeam positioning and campaigns
Our take
The increasing reliance of businesses on data and the growing volume of data generated make organisations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying backups for virtual machines, achieving any recovery objective, maximising investments, and reducing management overhead.
Veeam continuously introduces product updates, recently including cloud-native solutions to protect data across AWS, Azure, and Google Cloud. The company currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000, with clients like Fujitsu, Siemens, and VW.
Its acquisition by Insight Partners in 2020 enables Veeam to expand into new markets, fueling its continued growth. Veeam is poised to remain a leader by driving industry innovation and staying ahead of increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(President & CEO)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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