Senior Marketing Analytics Manager, Horizon3

• 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology
• Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence
• Hands-on experience building and maintaining marketing attribution models and explaining their limits
• Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics
• Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent)
• Financial fluency: comfortable with CPO, ROI, and budget-to-pipeline planning
• Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room
• High standards for accuracy. You check your own numbers before anyone else has to

Desirable

• We're looking for a Senior Marketing Analytics Manager to own marketing performance measurement at Horizon3
• You will build the reporting, attribution, and planning models that show which programs create pipeline and which do not, and you will turn that into recommendations leadership can act on
• This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. It is hands-on. You will build the reports and dashboards, run the analysis, and present the findings yourself
• Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact
• Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers
• Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions
• Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance
• Produce executive-ready and board-ready performance narratives with marketing leadership
• Build self-serve reporting so teams can answer their own routine questions
• Be an expert-level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize
• Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change
• Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting
• Design tests with campaign owners and read the results honestly, including when a program did not work
• Run deep-dive analyses on the questions leadership needs answered
• Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs
• Audit marketing data regularly, flag anomalies, and drive fixes to the source
• Use AI tools to speed up analysis and reporting
• Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance
• Mentor Marketing Operations Analysts. This role has no direct reports