Real estate commissions have been kept artificially high for decades. This is due to a mix of factors such as consumers feeling uncomfortable negotiating, and archaic pricing systems. Clever is changing all that with its discount brokerage service.
Using an algorithm along with “concierge” staffers, Clever matches homeowners with agents who have experience in their price range and neighborhood. As a result, agents get more sales and Clever effectively negotiates on behalf of the consumer.
It competes with other discount brokerages like Redfin, which attracts customers through aggregated realtor-sanctioned listings and provides discounts to home sellers through eventual rebates. However, Clever is earning market share through its differentiated strategies: intuitive customer experience and a portfolio of online content brands reaching millions of readers with expert real estate advice and education.
Steph
Company Specialist at Welcome to the Jungle