Email Marketing Manager, Khan Academy
Interim Consultant, 6 Week Contract
$75-$80/hour
More information about location
Nonprofit online education platform
Job no longer available
Nonprofit online education platform
1001+ employees
Job no longer available
$75-$80/hour
More information about location
1001+ employees
Company mission
Khan Academy's mission is to provide a free, world‑class education for anyone, anywhere.
Role
Who you are
- Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion
- Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy
- Data Literacy: Deep experience in audience segmentation and A/B testing methodologies
- Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant
- Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experience
- Passion for Education: A desire to make a difference in the lives of learners everywhere
- Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization
- Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere."
What the job involves
- 25 hours/week
- The Philanthropy team is responsible for raising the funds that sustain and advance Khan Academy’s ambitious mission. We are seeking a seasoned Interim Email Marketing Consultant (25 hours week / 2 month contract) to sustain and advance our digital fundraising efforts during a staff leave of absence (May 26 – July 20)
- Reporting to the Director of Philanthropy, this role is pivotal in managing a high-volume email program (100M+ emails annually) aimed at converting learners into lifelong donors
- While technical execution within Salesforce Marketing Cloud (SFMC) is handled by a separate consultant, this role serves as the primary strategic and creative lead
- As the interim lead, you will focus on high-level strategy, copywriting, and segmentation across the following areas:
- Voice Governance: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager
- Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary
- AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns
- "Back to School" (BTS) Campaign Strategy
- Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign
- Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season
- Optimization: Build a comprehensive segmentation testing strategy for June–September. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season. A partial plan has been drafted but needs to be refined, updated and implemented
- A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings
- Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights
- Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition
- Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets
- Project Management: Manage email production and campaigns across functions, ensuring work is delivered on time and flagging potential blockers
- KPI Tracking: Monitor and report on campaign performance, delivery rates, and conversion metrics
- Actionable Insights: Produce concise campaign recaps that translate data into insights for the Community Giving Manager and other stakeholders
Our take
Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.
With nearly a quarter of American adults unable to use mathematics in daily life, Khan Academy’s interactive quizzes, instructional videos, and teacher tools are timely. Khan Academy started life as a series of educational YouTube videos, before building a full-scale platform after receiving an influx of donations from Silicon Valley philanthropists. This background has led it to embrace rather than reject the educational possibilities of new tech such as AI, with the founder regarding traditional institutions' banning of tools like ChatGPT as a mistake.
The company offers its tools completely for free, instead of relying on donations and volunteers. A key focus is tackling wealth inequality in education. A partnership with the College Board (who produce entrance examinations for higher education) has made access to SAT prep materials free for millions. 2024 saw a partnership with Microsoft for Khan Academy's Khanmigo product, now free to use for Microsoft customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$3m
GRANT
Oct 2017
$3m
GRANT
Total funding: $16.2m
Company benefits
- Flexible spending account (FSA)
- Dental insurance
- Optical insurance
- Life insurance
- Performance bonus
- 401K plan
- Family medical leave
- Diversity program
- Pet friendly workplace
- Work from home opportunities
- Health insurance
- Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together
Company HQ
Mountain View, CA
Leadership
Caroline Hu Flexer
(Co-Founder & CEO)Holds a BA in Architecture from Stanford and Harvard University. They also have an MBA from Stanford Graduate School of Business, and formerly co-founded Duck Duck Moose, a mobile educational platform for children.
Salman Khan
(Co-Founder & Executive Director)They graduated from Harvard Business School and have previously worked in Finance.
Salary benchmarks
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