Product Marketing Manager, Figma

• 3+ years in product marketing or a related role
• Experience driving multiple cross-functional initiatives, from upfront strategy to execution
• Track record of authoring and presenting complex topics, meaning you can adapt to the Figma voice and distill complicated topics to a wide audience

Desirable

• Figma is looking for a “full-stack” Product Marketing Manager to support Figma, including the core editor experience and production experience.
• You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of Figma.
• You will also have the opportunity to help us build out the marketing foundation at Figma—from developing messaging and positioning, telling our customers’ stories, architecting campaigns, building out enablement resources, and more
• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Work with the broader marketing team to launch campaigns that span web, community, social, email, ads, and other marketing channels
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products