Head of Marketing, Blend
$194-228k
+ Equity
Digital lending platform
Be an early applicant
Digital lending platform
501-1000 employees
Be an early applicant
$194-228k
+ Equity
501-1000 employees
Company mission
To provide better lending for everyone, streamlining the end-to-end customer journey for banking products.
Role
Who you are
- 10+ years of experience in enterprise/B2B marketing; 5+ years leading a team
- Strong understanding of the Financial Services Technology ecosystem, lending and banking personas, decision-makers and competitive landscape preferred
- Proven success scaling a B2B marketing team in a high-growth environment
- Deep experience designing and implementing marketing strategies and demand generation programs that have consistently contributed to meeting/exceeding revenue targets, including experience with ABM, marketing automation, events and content
- Experience leading new business initiatives cross-functionally, and presenting and selling ideas to varied audiences
- Proven ability to build positive relationships and influence, within and outside areas of control
- Is excited to get in the details while simultaneously coaching and developing other members of the team to perform at a high level
What the job involves
- Blend is looking for a dynamic marketing leader with proven success partnering closely with sales to grow existing channels and establish new markets in order to exceed revenue targets
- This role is responsible for our business-to-business marketing strategy including brand and event marketing, demand generation and channel marketing initiatives that translate into increased market share
- This position reports to our Head of Revenue and is a key member of the company's leadership team
- Develop a winning strategy and execute on it: create a marketing and communications strategy with attendant tactics to present an ever-more compelling and attractive message to Blend’s customers and stakeholders
- Accelerate growth: draw on deep data analysis, creativity, experiments, and prior experience to win new customers and expand Blend’s relationships with existing customers
- Collaborate across the company: partner with company leadership, product, engineering, sales, customer success, and finance to define strategic priorities, milestones and corresponding forecasts and budgets
- Empower sales and partnerships: provide our sales team, partners and users with clear messaging and materials for the latest Blend products
- Provide thought leadership: be an exceptional storyteller, able to see the big picture, propose innovative solutions to complex problems, and articulate clear goals, insights, plans and achievements
- Be quantitative: promote a culture that is data and insights driven. Set a framework that uses research-driven insights and measurements and turn these into strategic action that has a positive impact on business performance
- Lead the development and execution of our marketing strategy and go-to market efforts Lead and mentor: develop a talented team of marketing and communications professionals to deliver valuable contributions to Blend and achieve overall career success
- Develop, support and grow our enterprise marketing team while collaborating across the organization to establish workflows and processes that scale
Our take
Nowadays, the vast majority of housing deals are done online. This is possible because of companies like Blend, a digital banking platform out to simplify the mortgage process.
Blend is used by major banks and financial institutions to offer mortgages and consumer loans. It has proved popular thus far, although its success continues to be tied to interest rates and the housing market, which means a few bumps in the road are inevitable.
That being said, in 2023 the company set out a "path to profitability" that takes this into account. This should make for strong, and more importantly sustainable, growth in the future
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2021
$300m
SERIES G
Aug 2020
$75m
SERIES F
Total funding: $665m
Company benefits
- Comprehensive health benefits
- Wellness program that covers a variety of activities, gym memberships, and more
- Partnerships to support all of life’s milestones: Origin Financial Wellness, Compsych Employee Assistance Program, RocketLawyer Legal Plan, and more
- Various leave programs including 16 weeks of paid parental leave with no tenure requirement
- Thoughtful, regular performance reviews
- Support for workshops and lectures to develop your craft
- Meaningful equity and 401(k) plan
- “Employee-first” environment, where most employees can work wherever they choose
- Flexible work schedule
- Open vacation policy
Company HQ
Chinatown, San Francisco, CA
Leadership
Nima Ghamsari
(Founder & Head)They studied Computer Science at Harvard before working for 4 years in Business Development and Engineering at Palantir Technologies.
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